Reserve your spot and Unlock Your Marketing potential. Join Each speaker the modern marketing Expo, the sessions is 1 hour long from 12H30- 13H30.
Session 1
9 September 2025 Topic: Leadership Principles Modern Marketers Need To Future-Proof Themselves And Their Teams by Melanie Campbell, Group MD, RAPT Creative.
A deep dive into the marketer’s evolving role in shaping not just comms but company strategy, innovation, and culture. Looking at marketing as a leadership function: the CMO reimagined.
Session 2
10 September 2025 Topic: Influence Or Illusion? Cracking The Code Of Effective Creator Partnerships by Jonty Fisher, Senior Vice President, Publicis Groupe Africa. Unpacking the latest research and practical insights on driving real impact with influencers — what works, what to watch out for, and how to keep your brand’s story intact.
Session 3
11 September 2025 Topic: Why Your Performance Marketing Isn’t Performing: From Data Chaos to Growth Clarity by Graeme Stiles, Founder and CEO, Algorithm Agency. Today’s CMOs are under relentless pressure to prove performance, but despite sophisticated tools and growing media budgets, many brands still struggle to generate predictable, profitable growth.
Why? This session goes beyond the usual platform tactics to expose the real reasons your performance marketing efforts may be stalling. Learn how your data layer, when unified and structured correctly, becomes the single most powerful growth lever in your performance marketing arsenal.
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