Online Productivity Platforms for Success in Real Estate

Course Description:

Finding the right platforms to engage the public for a successful real estate career may be challenging in this online world. Successfully and legally and ethically engaging the public through social media is one of the most powerful tools you can use to market your real estate business. The questions are what real estate platforms are available; are they effective, are they compliant with license law and how do they work? These platforms cover a variety of real estate specific needs such as agent-branded websites, IDX reciprocity, CRM systems, online rental applications, mobile apps, GPS-guided property searches, IVR systems, online listing presentations & property showings and so much more! This course examines the best strategies, tools and resources to start leveraging quality information to convey to prospects and clients to grow your real estate business.

Course Objectives:

Overall objective is to provide each real estate agent participant with the knowledge necessary to effectively and legally find and evaluate and utilize appropriate technology platforms to market and advertise their real estate business for productivity and to assist the public with their real estate needs.

At the end of the course, each participant will:

1. be able to understand why online marketing is so important;2. understand the different types of platforms / tools used to engage the public;3. understand license laws and REALTOR® ethics governing marketing & advertising and the importance of compliance to those laws & codes;4. gain a deeper understanding of CRM systems & agent-branded website marketing and how to create it to advertise and grow their business.5. Be able to evaluate the difference between IDX approved online property marketing vs. just advertising on social media6. describe the tools and resources needed to have a complete and impactful content marketing strategy;7. be able to explain the importance of using informative and engaging presentations of their buyer-side & seller-side services to market to their target markets;8. have a basic understanding of Federal & State & REALTOR® Fair Housing Laws.

**Breakfast will be provided by our sponsor, April Watson, with SDC Realty**

Instructor:

GREC School # 6915

GREC Course # 74066

For questions about your registration please call Maximum One at 678-782-5050 or

678-616-1130.

Notice to Students:

This class is hosted by Maximum One Realtor/Realty Partners. Students must be on time & stay through the entire course for CE credit. Students may only receive CE credit for any class once every 12 months. Maximum One Realty & the Real Estate Academy of America encourage all people to continue the growth of their businesses through education. In such spirit, Maximum One Realty & the Real Estate Academy of America offer numerous opportunities each month for increased awareness through training. Please visit www.mx1training.com to sign up for additional free CE Classes.ref# mx1train456

***All Agents are encouraged to attend, regardless of Brokerage affiliation***

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