Kognisjon Bryggeri "Name a Beer After Your Pet" to benefit UPAWS is BACK!!!
“George's Superior Sunset” will debut on Friday, 1st at Kognisjon Bryggeri. A Cherry Wheat Ale to benefit UPAWS! George was transferred from a high K*ll shelter in Texas and rescued to enjoy the shores of Lake Superior. George is a gentle, kind, and social guy who is loved by all! The UPS deliverer even stops with treats even when he has no packages to drop. George loves car rides, food, exploring with his people, and especially loves walks along the beach. While George is a social guy, he often will take time for himself walking away from the crowd to cross his paws on the beach and stare at the sunset. George is looking to remind us all to take a moment to enjoy the good stuff. A good beer, a Lake Superior Sunset, and of course rescuing animals like him. A portion of each pint sale will be donated to UPAWS by @kognisjon Bryggeri. Limited Edition T-shirts will also be available for $20. Food will be provided during the release party. Please join us as we celebrate George and the bond we share with our pets.
______________________________________________________________________
Event Information and History:
At the UPAWS Annual Cause for Paws Gala on October 20, 2016, Cognition Brewing Company donated a live auction item, "Name a Beer After Your Pet." This was one of the most successful live auction items in UPAWS history! In fact, not one but THREE attendees bid the same amount, naming three separate specialty brews after their beloved pets. In 2017, we enjoyed specialty brews in honor of Fester Snaggle Tooth's German Style Altbier, Thor’s Hammer American Stout, and Indy’s Last Crusade Belgian Tripel. The auction item was so popular that Cognition offered to do it again at our October 2017 Cause for Paws.
In 2018, we honored Diesel’s Shop Dog Shandy, Sami’s Lazy Day IPA, Margie’s Journey Blueberry Wheat Ale, and Dexter’s Black Tie Stout! Each of these specialty brews had something in common--they were all as unique and special as the story of the pet they were named after. They also all helped benefit UPAWS in a big way! Supporters came out in abundance to try the limited specialty beers, and share in a night of celebration for these pets loved so very much they even had a beer named after them!
At Cause for Paws 2018, we celebrated this unique idea, which has raised a substantial amount of money to help animals find their forever homes!
The 2019 Beer Collection kicked off with “Coco Chanel’s Pretty Pilsner,” a Czech-style Pilsner brewed by Cognition Brewery to Benefit UPAWS. In July 2019, we launched the second 2019 specialty brew, "Blu Su Lu Ru," a blueberry hard seltzer named after four dogs. We rounded off the 2019 "Name a Beer After Your Pet" specialty brews to benefit UPAWS with "Bambina's Got Her Buzz On!" A Honey Brown ale with the perfect amount of sweetness—just like Bambina herself!
This auction item has been so popular that Cognition offered to do it again as a live auction item at Cause for Paws 2019. Due to COVID-19, these three donors have waited a tremendous amount of time to finally have their beer debuted. We were finally able to debut “Merle’s Working Dog Blues” in 2022. A bohemian style pilsner as mellow as its namesake. This was the first beer distributed and canned to benefit UPAWS!
In the summer of 2023 we debuted the very first beer at Cognition Brewing’s new location: Kognisjon Bryggeri. “UPAWS Staff Pack” a raspberry wit-bier to honor the wonderful staff members over the years who have cared for countless animals in need.
In 2024, we debuted “Sal’s Golden Ale”. A Golden Ale with a hint of lemon and honey as comforting as its namesake. Sal is a familiar face in Marquette through her work as a therapy dog and part of the original pack of Wild Pups at NMU. A three-time canine good citizen recipient and the award-winning UPAWS Silver Tag and Purple Paw Award recipient. We also have an additional specialty brew on deck to be released in February, 2026 for Hazel!
Also check out other Nonprofit events in Marquette, Parties in Marquette.
