Machiavelli, Marketing and Management: Revisited

Join us in Banned Book week to see how Machiavelli - whose work was banned across various states in Europe on and off from 15th to 16th Centuries - has been reimagined today.

This fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.

Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

Here in the Portico Library we have an early English translation of the Italian philosopher's writings published in London in 1675 by John Starkey and translated by Henry Neville. These included English translations of Machiavelli's works were influential in spreading the his ideas throughout Europe. This copy was adopted by Prof Phil Harris. Machiavelli's The Prince was officially banned in 1559 under the reign of Elizabeth I and there was not a copy oublished in England until 1640. This makes the Portico copy all the more remarkable.

You will be able to view the book at the event.

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