Trajectory: Social Media for Small Biz

How to stop spinning your wheels on social media and start getting real results — without spending all day online.

If you’re a small business owner who’s overwhelmed by social media or unsure what to post, where to post it, or why it even matters… this in-person workshop is for you.

You’ll learn how to use social media with strategy, not stress — in a mix of expert guidance, hands-on practice, and real-world tools built for busy entrepreneurs like you.

✔️ Why social media is essential in 2025 (and how people now treat it like a search engine)
✔️ How to choose the right platforms for your audience and industry
✔️ What to post — using the concept of Content Pillars so your posts have purpose
✔️ How to build a plug-and-play content calendar to save time
✔️ When, where, and how often to post (and how to make graphics fast with Canva)
✔️ Our favorite time-saving tools to schedule posts in advance

You’ll also get hands-on practice with everything we cover during breakout sessions — plus printable worksheets and real-time feedback.

🎉 FREE to the first 20 people thanks to our generous small business sponsors (announced soon!).
🧠 You’ll leave feeling confident, creative, and ready to take control of your online presence.

We are also hosting this same workshop on SATURDAY, June 21st. You can sign up here.

Also check out other Workshops in Madison, Business events in Madison.