Marketing Evenings LDN: How Vox Media Tells Stories That Stick

In a global media environment flooded with noise, optimism might be the most radical choice of all. In this session, Brendan Mahony unpacks how Vox Media uses a culturally grounded perspective to build brand narratives that are expansive, human, and built to last. Drawing on award-winning global campaigns for clients like HSBC, Unilever, and the European Commission, he’ll explore what it takes to craft stories that transcend markets and create real impact.

Brendan Mahony, Senior Strategy & Creative Director, Vox Media

Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.

Event Overview

In a global media environment flooded with noise, optimism might be the most radical choice of all. In this session, Brendan Mahony unpacks how Vox Media uses a culturally grounded perspective to build brand narratives that are expansive, human, and built to last.

01 Building a Platform for Global Storytelling

Learn how Vox Media developed a unifying creative lens to guide international growth, and how “Real-World Optimism” gives brands a clear, culturally attuned voice in the market.

02 Campaigns with Cultural Stickiness

Go behind the scenes of branded content partnerships with HSBC, Unilever, and the European Commission to see how Vox Media makes global stories feel personal and impactful.

03 The Future of Purposeful Media

Explore how optimism, storytelling, and journalism can combine to drive trust, relevance, and connection, without compromising creative edge or commercial impact.

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