Marketing Evenings LDN: Building Brands and Audiences Through Podcasts

Podcasts are reshaping how we tell stories, reach communities, and grow ideas that stick. In this session, Lizzy Pollott draws from her work at Acast, where over $470 million has been paid out to creators, to unpack how the medium fuels audience connection and brand evolution. From working with beloved hosts and breakthrough creators to iconic brands like Netflix, Uber Eats, and Nespresso, Lizzy offers a fresh look at how to launch, grow, and lead through audio.

Lizzy Pollott, Chief Communications & Brand Officer, Acast

Lizzy Pollott is Chief Communications & Brand Officer at Acast, the world’s largest podcast company. With 19 years of experience spanning communications, branding, and marketing, she leads global strategy across Acast and Podchaser, helping creators and advertisers navigate the ever-evolving audio landscape. Her work supports a wide range of storytellers, from The Adam Buxton Podcast to Katherine Ryan: Telling Everybody Everything, alongside leading publishers like The Guardian and The Athletic. A passionate advocate for the power of podcasts, Lizzy is also the host of her own show, bit fit, bit funny.

Event Overview

What if a podcast could build your brand before you ever run an ad? In this Spotlight session, Lizzy Pollott shares how podcasting has become a modern storytelling canvas, one that empowers creators, strengthens communities, and inspires new forms of brand identity.

01 From Show Concept to Brand Platform

Learn how a podcast can become more than just a show, serving as a full-fledged brand platform that builds trust, sparks conversation, and grows with your audience.

02 Growing Audiences with Intention

Discover how creators and brands are using data, storytelling, and community to reach the right listeners, and turn them into loyal fans and advocates.

03 Podcasting as a Creative Growth Engine

Explore how podcasts are unlocking new marketing and monetization opportunities for both creators and advertisers, driving results through authentic connection and consistent content.