Generative AI: From Prompts to Strategy with Alan Shaw

Designing the Future: From Prompt Engineering to Business Strategy with Generative AI

Overview

Join this hands-on, executive-level workshop designed to move beyond AI theory into practical application. Across three focused sessions, participants will explore how to think, create, and plan with Generative AI – transforming raw prompts into structured, strategic outcomes.

This session is led by Dr Alan Shaw, Founder of Strategic Planet, Chair of X-PERT Health, and academic at Leeds Beckett University.

Workshop Agenda

Part 1: Precision Prompting and Context Engineering

Objective: Understand how to communicate effectively with Large Language Models (LLMs) to achieve consistent, high-quality outputs.

Activities:

Learn the fundamentals of context and constraint design.

Develop prompts that guide AI toward strategic and creative objectives.

Experiment with prompt chaining and role-based prompting for complex tasks.

Part 2: Generative AI for Business Creation

Objective: Apply Generative AI to design a new business concept from the ground up.

Activities:

Co-create a new business model using AI tools for ideation and validation.

Generate branding, customer personas, and marketing collateral.

Use AI-driven insights to identify opportunities, risks, and competitive advantages.

Part 3: Policy, Ethics, and Implementation

Objective: Ensure that your AI initiatives are governed responsibly and aligned with organisational values.

Activities:

Review AI ethics and responsible use frameworks.

Draft internal AI-use policies tailored to your business or institution.

Publish your final 90-day AI adoption plan and governance checklist.

Who Should Attend

Business leaders and entrepreneurs developing AI-driven initiatives.

Academics and consultants supporting digital transformation.

Innovation managers and policy professionals seeking practical frameworks for AI adoption.

Your Takeaway

• By the end of the workshop, participants will have:
• A working knowledge of advanced prompt and context engineering.
• A generative business concept with supporting assets.
• A governance-ready AI policy and a clear, actionable roadmap.

This event will be held in The Rose Bowl, at The Knowledge Exchange, Leeds Beckett University.

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