AI & SEO: The future of search

Discover how Google’s new AI Mode is reshaping the future of search and what it means for SEO. In this session we’ll unpack the key differences between AI Mode, AI Overview and tools like ChatGPT, breaking down how each works and what sets them apart. We’ll explore how Google decides what content to surface, why the rise of answer engines doesn’t mean SEO is dead, and what practical steps you can take to adapt. From zero-click searches to optimising for AI-driven results, you’ll leave with a clear roadmap on how to keep your brand visible, credible and competitive in an AI-first search world.

9:30 - 10:00am | Arrival & Networking

10:00 - 10:30am | Welcome & Keynote with Claire Daniels

10:30 – 11:00am | Deep Dive into SEO with Darren Lennox

11:00 – 11:15am | Break & Networking

11:15 – 12:00pm | Expert Panel Discussion hosted by Claire Daniels, Darren, and Mahmoud Fadlelmula (our in-house AI Engineer)

Enjoy fresh pastries, tea, coffee, juice, and water.

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