Rev up for the Borderland’s biggest celebration at Pharmtrue’s Borderland Car Show & Food Truck Festival! Join us for 150–300 vehicles, 50 food trucks, pet adoptions, spay/neuter services, and family fun, all while supporting Big Brothers Big Sisters Mountain Region, Rebel Angel All Breed Animal Rescue, and SNAP New Mexico. Free entry for the public!
For Car Owners:
Showcase your ride in 15 award categories, including:
-Best Classic Car (Pre-1980)
-Best Modern Domestic (1990–Present)
-Best Lowrider
-Best Lowrider Radical
-Best Classic Truck
-Best 4x4
-Best Hot Rod
-Best Hot Rod Radical
-Best Euro/Import
-Best Motorcycle
-Best Mini/Compact Modified
-Best Electric Vehicle
-Best Racing Car
-Best Bike/Trike
-Big Brother' Big Sister's Choice
-Best of Show $1000 CASH PRIZE (3-foot trophy!)
-Entry Fee: $35 per vehicle
-Registration:
https://addmi.com/e/pharmtrue-pharmacys-borderland-car-show-food-truck-fest-OSMjYXNZ5gR2YePcSIm or call (575) 993-5243
-Instructions: Arrive by 8:00 AM for setup. Designated parking for clubs (10+ vehicles). Email
am9hcXVpbiB8IHBoYXJtdHJ1ZSAhIGNhcmU= for group discounts.
-Perks: Photo ops with High Horse models, free spectator entry.
For Food Trucks:
Serve 1,000–3,000 hungry attendees and compete for 15 awards, including:
-Best Borderland Taco
-Best Burrito
-Best Seafood
-Best Use of Local Ingredients
-Best Dessert
-Best Vegeterian/Vegan Option
-Best Comfort Food
-Best Fusion Dish
-Best Presentation/Instagrammable Dish
-Best Wings
-Best BBQ
-Best Hamburger
-Best Drink
-Best Side Dish
-Entry Fee: $40 early bird (by July 11, 2025), $60 after
-Registration:
https://addmi.com/e/pharmtrue-pharmacys-borderland-car-show-food-truck-fest-OSMjYXNZ5gR2YePcSIm
-Instructions: Permits handled for out-of-town trucks (submit by July 26, 2025). Setup by 8:00 AM, 10x10 space provided.
-Perks: Farmers market traffic, social media shout-outs (@pharmtrue).
For Vendors:
-Showcase crafts or services in a 10x10 space (limited to 20 spots).
-Entry Fee: $100 per 10x10 space ($50 discount for two spaces)
Registration: or call (575) 993-5243
-Instructions: Setup by 8:00 AM, bring your own tent. Email
am9hcXVpbiB8IHBoYXJtdHJ1ZSAhIGNhcmU= for details.
-Perks: High foot traffic, logo placement on event materials.
Event Highlights:
Cars: 150–300 vehicles, 15 award categories, custom trophies by Stitched.
Food Trucks: 50 trucks, 15 awards, judged by local influencers and attendees.
Pet Adoptions: Rebel Angel hosts indoor adoptions, building on their $2,777.24 June yard sale success.
Spay/Neuter: SNAP New Mexico offers free vouchers for low-income families.
Family Fun: Kids activities & live music.
Community Impact: Supports Big Brothers Big Sisters, Rebel Angel, SNAP New Mexico, and Las Cruces Transplant Group.
Get Involved:
Register: Cars, food trucks, or vendors.
Attend: Free entry, 9:00 AM–2:00 PM, August 9, 2025.
Follow: Stay updated on Instagram and Facebook @pharmtrue.
Don’t miss the Borderland’s biggest car show, food truck blitz, and pet adoption event! Join us at 227 S Main St to celebrate cars, food, pets, and community. See you there!
Also check out other Food & Drink events in Las Cruces, Festivals in Las Cruces.
