1st International Conference on Creative Arts (ICCA); 100 Years of Lahore Cinema, by the Department of Graphic Design (DGD) and Postgraduate Research Centre for Creative Arts (PRCCA), CAD, PU is a first of its kind in Pakistan, to celebrate the century of cinema and creative arts in Lahore, as 1924 is the birth year of Lollywood. The conference aims to present and place the art of moviemaking and cinema within the academic framework, and to explore the prospects with the new media technologies, animation, gaming and OTT platforms. It will provide an insight into the evolution of creative industries, and examine the multifaceted influences, strengths, and challenges of creative arts in societies like Pakistan.