Demystify Influencer Marketing for Professional Services

SME Centre@SICCI, Taproot and NTUC’s e2i have partnered together in this workshop to equip SMEs in professional services with practical knowledge and actionable strategies to leverage influencer marketing as a powerful business growth tool.

Key Learning Points:

- ​Understand how influencer marketing applies beyond retail and F&B, and why it is increasingly relevant for service-based industries.
- Learn how to identify and engage the right influencers; from thought leaders to niche industry experts to enhance brand credibility and attract clients.
- Gain practical tips, campaign frameworks, and real case studies tailored to professional services.
- Discover available funding support to help offset the cost of implementing marketing initiatives.
- Leave with a starter toolkit and action plan to begin exploring influencer marketing for their business.

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