AI, SEO & the Google Guessing Game: What B2B Marketers Need to Know Now

With AI Overviews rolling out, search results are shifting, algorithms are updating, and those old SEO playbooks are getting harder to rely on. If your website traffic has dipped or your team’s wondering why great content isn’t getting clicks, AI and SEO might be at the center of it.

In this session, we’ll break down what’s changing in search, how AI is influencing what people see (and don’t see), and what B2B brands can do to stay visible, relevant, and ready for whatever Google does next.

We’ll keep it clear, actionable, and tied to your business goals.