Join us for an engaging discussion on AI in Marketing with David Berkowitz,
the Author of The Non-Obvious Guide to Using AI for Marketing: How to Harness the Transformative Power of AI
Key topics to be explored include:
The transformative impact of AI on marketing, from automation to advanced consumer engagement across multiple channels.
How businesses can harness AI for predictive analytics, decision-making, and scalable personalization to drive efficiency and growth.
Strategies for measuring the ROI of AI in marketing, ensuring its value aligns with business objectives and cost-effectiveness.
The evolving role of AI in creative marketing, highlighting the skills marketers need to stay competitive in an AI-driven landscape.
Balancing AI-powered personalization with data privacy and regulatory compliance, ensuring ethical and responsible marketing practices.
Future trends in AI-driven marketing, shaping business strategies, consumer interactions, and industry standards.
About the Author:
David Berkowitz - Moderator, Artificial Intelligence Marketer’s Guild, Author The Non-Obvious Guide to AI Marketing,
BIO:
David Berkowitz David Berkowitz is a leading voice in digital marketing and AI innovation. He is the founder of AI Marketers Guild, Serial Marketers, and FOAF.pro, creating communities and networks that connect marketing leaders with cutting-edge strategies and opportunities. Over his career, David has held leadership roles at Mediaocean, Storyhunter, Sysomos, Publicis, MRY, and 360i. His writing has appeared in Ad Age, MediaPost, VentureBeat, and Adweek, and he has spoken at hundreds of industry events worldwide. Based in New York City, he brings a sharp perspective on the evolving intersection of AI and marketing while always keeping an eye out for the next great doughnut.
Agenda:
6 PM - 6:45 PM: Drinks/Light Bites/Networking
6:45 PM - 7:00 PM: Opening Remarks
7:00 PM - 8PM PM: Author Lecture / Interview
8:00 PM - 9 PM: Q&A / Closing Remarks / Networking
Buy Tickets:
https://nj.alumni.columbia.edu/artificial_intelligence_in_marketing
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