The Clarity Lab - Business Growth Workshop

Feeling stuck or unsure what’s next? The Clarity Lab is an in-person workshop designed to help you step back, rethink your brand and strategy, and walk away with a clear plan you’ll actually follow — no fluff, just focused direction.

Cut through the noise and spot what’s really holding you back. We’ll review your brand, audience, and strategy with fresh perspective — so you can see what’s working, what’s not, and where the biggest opportunities are.

Get clear on who you’re for and how to talk to them. We’ll define your ideal customer, refine your message, and help you communicate your value with clarity and confidence.

No More Guessing — Just a Strategy You Can Stick To. By the end of the day, you’ll walk away with a 90-day action plan, clarity on your priorities, and the confidence to move forward. No fluff, no overwhelm — just a practical roadmap built around your goals.

By the end of The Clarity Lab, you’ll walk away with a clear, personalised strategy designed to grow your business, boost your revenue, and give your marketing real direction.

Refreshments served throughout the day.

• Breakfast & Introductions - Enjoy a light breakfast while getting to know fellow participants, setting the stage for a collaborative and engaging day.
• Provide Workshop Materials - Distribute workbooks and other materials that will be used throughout the workshop.

• Where you’re stuck and why - Getting a sense of what is working and what is not so we can tailor the day.
• Understanding the Customer Journey - Explain and Identify common gaps in brand, funnel, or marketing execution.

• Define your ideal customer - Get clear on who you’re really speaking to, so your marketing hits the mark.
• Identify what sets you apart - Discover your true differentiators and how to turn them into selling points.
• Craft your brand messaging in real-time - Build key messages that reflect your voice and values — no vague slogans here.
• Learn how to communicate your offer clearly and confidently - Say what you do, who it’s for, and why it matters — without overthinking it.

• Map your Customer Journey - Understand how people discover, decide, and rave about your offer — and where you need to show up.
• Find your marketing “hero” — and stop wasting time elsewhere - Discover the one channel that should lead your strategy (and how to make it work harder).
• Quick win ad strategies - Discover ad strategies that will grow your business quickly.
• Simple frameworks for creating marketing content that connects - Learn how to use AI to craft content that builds trust, drives action, and doesn’t burn you out.

Break – 3:30pm

• Work smarter with your content - Learn how to repurpose one great idea into a full stack of posts, emails, and videos using the Content Pyramid — so you stay visible without constantly starting from scratch.
• Guided creation of your 90-day action plan - Walk away with a plan that turns ideas into action — no guesswork, no fluff.
• Choose your quick wins and long-term levers - Identify what to tackle now and what will move the needle over time.
• Prioritise for impact — and avoid overwhelm - Focus on what really matters so you can make progress without burning out.
• Final Q&A and wrap-up - Tie up loose ends, ask anything, and leave with complete clarity on your next steps.
• And before you go… a little surprise - Every guest leaves with a thoughtful bonus to keep the momentum going.

Info: Enjoy a light breakfast while getting to know fellow participants, setting the stage for a collaborative and engaging day. Distribute workbooks and other materials that will be used throughout the workshop.

Info: Get clear on who you’re really speaking to, so your marketing hits the mark. Discover your true differentiators and how to turn them into selling points. Build key messages that reflect your voice and values — no vague slogans here. Say what you do, who it’s for, and why it matters — without overthinking it.

Info: Lunch will be served

Info: Understand how people discover, decide, and rave about your offer — and where you need to show up. Discover the one channel that should lead your strategy (and how to make it work harder). Discover ad strategies that will grow your business quickly. Learn how to use AI to craft content that builds trust, drives action, and doesn’t burn you out.

Info: Learn how to repurpose one great idea into a full stack of posts, emails, and videos using the Content Pyramid — so you stay visible without constantly starting from scratch. Walk away with a plan that turns ideas into action — no guesswork, no fluff. Identify what to tackle now and what will move the needle over time. Focus on what really matters so you can make progress without burning out. Tie up loose ends, ask anything, and leave with complete clarity on your next steps. Every guest leaves with a thoughtful bonus to keep the momentum going.

Also check out other Workshops in Glasgow.