The Brief Escape - Learn how to craft a compelling campaign with GRA

Welcome to The Brief Escape — a hands-on, escape room-style workshop where cracking the campaign is your only way to crack the code. You and your team will uncover the secrets of successful marketing by learning how to plan, build and report on a campaign from start to finish.

Learning Outcomes
By the end of the workshop, participants will: Understand the three core stages of a marketing campaign: Briefing, Executing, and Reporting Learn how to break down and respond to a marketing brief Develop creative campaign ideas based on a target audience and objective Explore how to choose and justify relevant marketing channels and tactics Understand how to measure success through key performance indicators (KPIs) and reporting

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