"AI and Digital Marketing" - WORKSHOP

A Single-day workshop offering hands-on experience in specific applications of AI and data science. These concentrated sessions provide practical skills and immediate applicable knowledge in specialized areas.

Each participant must bring their own laptop to be able to develop and apply the applications presented.

Instructor:
Dr. Chrissann Ruehle

Course Description:
Explore how AI is revolutionizing digital marketing—from personalized content to customer behavior prediction. This workshop covers key AI applications in social media analysis, SEO, targeted advertising, and marketing automation. Participants will learn how to enhance strategy with data-driven insights.

Learning Outcomes:

- Identify key AI technologies transforming digital marketing and evaluate their potential application in customer engagement, personalization, content creation, and campaign optimization.
- Develop practical strategies for implementing AI tools within existing marketing workflows to improve efficiency and effectiveness.
- Demonstrate the ability to assess appropriate AI solutions for specific marketing challenges, evaluate results using marketing analytics tools, and create an adoption roadmap tailored to organizational needs.
- Analyze the ethical considerations and compliance requirements when leveraging AI in marketing initiatives, including data privacy, transparency, and bias mitigation.

Dates/times:
- May 20, 2025 (2:00 PM - 6:00 PM)

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