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In this memoir manifesto, Ruth Hetland shares her quest for a healthy work culture, drawing on the wisdom gained throughout her career. Through relatable examples, she illustrates how activating soft skills—our often hidden "superpowers"—can transform workplaces into collaborative, empowered environments. The book is built around The STRONG Framework, a practical guide that demonstrates specific superpowers in action, making leadership both relatable and inspiring. The foreword, written by Ruth's original two team members, adds depth and authenticity to her leadership journey. And each chapter is accompanied by a comic strip, created by the third member of Ruth's original team, reinforcing key themes in a unique way. This book is an essential guide for leaders looking to cultivate a work culture where everyone feels seen, heard, trusted, supported, empowered, valued, and engaged.
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Author Bio:
Ruth Hetland is a bestselling author and founder of The Strong Alliance. She combines her background in project and product leadership with a passion for cultivating positive work environments, helping individuals and organizations create spaces where people feel strong, connected, and understood. Ruth’s insights come through in her writing, including her chapter Nothing Really Happened in the anthology Deserts to Mountaintops: Our Collective Journey to (re)Claiming Our Voice, her book Invisible to Invincible: How to Create a Work Culture Where Everyone Feels Like a Superhero, and her upcoming anthology Why We Run: Stories from Women Who Have Navigated Obstacles, Hit Our Stride, and Finished Strong.
With an MBA and active PMP and ACPMPO certifications, Ruth draws on extensive experience as both an individual contributor and team leader in the technology sector. Her work weaves together storytelling, strategy, and lived experience to spark real conversations about what strong leadership truly looks like.
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