Using Stories to Sell
A 2-Day Workshop at Wizard Academy | With Stephen Semple, Gary Bernier, and Matthew Burns
People don’t trust logos. They trust people.
Yet most business owners lead with facts, credentials, and expertise—hoping trust will follow. But what if you could reverse that? What if customers felt like they already knew you, liked you, and trusted you before you ever spoke?
In this two-day storytelling workshop, international keynote speaker Stephen Semple, along with Gary Bernier and Matthew Burns, will teach you how to build trust at scale by telling the right kind of story - yours. You’ll also be joined by Stephen’s podcast co-host, David Young, for insights into how para-social relationships shape modern marketing.
This class isn’t just about inspiration. It’s hands-on, practical, and built for business results.
You’ll learn:
Why people form emotional connections with those they’ve never met - and how to make that work for you
The neuroscience behind trust, and how to make your story do the heavy lifting in sales and marketing
Stephen’s 4 Ingredients Framework for shaping raw personal experiences into strategic storytelling
Over two days, you’ll develop:
A long-form personal story for speaking, pitching, or deep conversation
A short-form story tailored for social media or sales intros
A shareable video you can use right away to start building rapport with your audience
You’ll leave with clarity, confidence, and a set of storytelling tools that integrate seamlessly into your sales process, marketing strategy, and everyday conversations.
Because the truth is, your story doesn’t just sell your product.
It sells you.
And that’s where real influence begins.
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