NOTE:
In case you’ve missed previous iterations of the “Roy Unstructured” events, this is EXACTLY what it says.
Unstructured. The only change this time around is Roy has indicated what he intends to talk about. It’s all right there in the title.
Here’s the previous class description in case you were wondering.
It would be irresponsible to call this a class, because a class has a focused educational agenda, something that will save you time or solve a problem or make you money. I don’t plan to do any of that. I’m just going to tell a bunch of true stories about success and failure and show some fascinating movie clips and answer a lot of interesting questions and eat a lot of good food and maybe have an adventure or two. Who knows.
But we will talk a little about Jesus and Don Quixote and John Steinbeck and String Theory and Hemingway’s Old Man and the Sea and I’ll share a few memories of the late Kary Mullis, the inventor of Polymerase Chain Reaction (PCR) and the winner of the Nobel Prize.
Kary was our brand of crazy.
And somewhere along the way we’ll look into the science of creating magnetically attractive characters in fiction, and do some exercises that will help you create a more interesting brand, a more entertaining movie, a more widely-read book, a more effective ad; whatever it is you are doing that deserves more attention than it’s been getting.
In a nutshell, I’m going to be sharing all the most important things I’ve learned during the last 40 years about how to write ads, how to influence people, how to build a successful business.
I’ve seen it, been it, done it, hundreds of times.
Let me save you from making costly mistakes.
Are you coming?
2 days/3 nights $4,000 (alumni get a 50% discount)
Roy H. Williams
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