“Jyoishtho Masher Modhu Mela” is a traditional, cultural event that aims to bring together the unique heritage and tastes of 64 districts of Bangladesh in one vibrant and festive setting. The fair is set to offer a rural yet premium experience to urban families of Dhaka, especially from areas like Gulshan, Banani, Baridhara, and Uttara. The concept focuses on fruits, food, crafts, sweets, entertainment and more - allowing people to experience the charm of rural Bangladesh right in the city
Event Purpose
Bangladesh is a land of immense cultural diversity. Each district, even individual regions, boasts its own food, crafts, soil, festivals, and artistry. However, in today’s fast-paced urban life, this legacy is fading.
The key motives behind organizing “Jyoishtho Masher Modhu Mela” are:
Core Objectives:
● Present the unique products and crafts of 64 districts to the urban market
● Provide a sales-driven platform for rural entrepreneurs, artisans, and craft workers
● Create a clean, safe, and culturally enriching environment, specially for women and families
● Build a space for cultural unity and social harmony
● Promote seasonal festivals among city dwellers
● Bring back the nostalgia of childhood summer vacations through traditional flavors, sights, and experiences
This event is themed around the essence of the Bengali month of Jyoishtho—the season of fruits like mangoes, lychees, jackfruit, and refreshing drinks.
Event Concept & Uniqueness
"Jyoishtho Masher Modhu Mela" is not just a fair- it is a full-fledged cultural experience. It combines shopping, cuisine, crafts, and entertainment to create a unique lifestyle destination.
Event Concept:
● An open-air, rural-themed carnival in the heart of the city
● District-wise stall zones for a segmented cultural tour
● A combined presence of food, sweets, fruits, apparel, jewelry, crafts, and folk entertainment
● A family-oriented celebration fit for all age groups
Unique Features:
Zone - Based Map: Entryway maps highlighting stall zones by product categories
Live Craft Making: On-site handloom weaving, jute jewelry making at selected artisan stalls
Cultural Shows: Puppet shows, Jari songs, folk performances, and musical bands every evening
Folk-Themed Photobooth: Instagrammable spaces decorated with Nakshi Kantha, jute, and gamcha
This event is at once a folk festival, food festival, craft fair, and entertainment hub—creating value for both consumers and sponsors through brand visibility and foot traffic.
Also check out other Festivals in Dhaka, Food & Drink events in Dhaka.
