TechServe Alliance Texas Sales Panel

Join us for this year’s TechServe Texas Sales Panel on Tuesday, August 19th, at The

Clubs at Prestonwood - The Creek, where industry leaders will share their insights on the lT

technology trends and business growth strategies. This year’s roundtable will feature

top Business Development Leaders addressing critical topics such as the evolving role in

driving business growth. Moderated by James Jackson from BravoTech.

Our Esteemed Panel:

• Patricia Simpson, Vice President, Whitaker IT

• Ashton Midgley, Director of Business Development, Business Centric Technology
• Aaron Jenkins, Founder, Heartcentrix Solutions
• Kannan Virdhagiri, VP Solution and Business Development, Sage IT

Event Details:

Date: Tuesday, August 19th

Time: 11:30 AM - 1:30 PM

Location: The Clubs of Prestonwood – The Creek, 15909 Preston Road, Dallas, TX 75248

Tickets:

• Dallas Chapter Members: Free for up to two company members
• Additional Member Guests: $30
• Non-member Tickets: $50

Don’t miss this chance to engage with industry peers, network with the TechServe

Texas community, and learn from some of the top leader's shaping the future of technology

and business.

RSVP today – We look forward to seeing you there!

Patricia Simpson

Vice President - Sales & Recruiting:

Patricia Simpson leads Whitaker IT’s innovative T&M SOW Solutions, a flexible project staffing model designed to help IT leaders execute small to mid-sized initiatives with speed, precision, and scalability. This offering bridges the gap left by traditional consulting firms, combining the agility of time-and-materials work with the structure of outcome-driven solutions.

With nearly 20 years of experience in the recruiting industry, Patricia is known for building high-performing IT teams that drive long-term business success. She brings deep expertise in staffing roles across ERP, CRM, Security, and Infrastructure—matching top talent to complex environments including D365, SAP, Oracle, and cybersecurity.

Her client-focused, results-driven approach makes her a trusted partner to IT executives who need quick, effective hiring solutions. Whether placing key leadership or technical specialists, Patricia is committed to delivering talent that aligns with both immediate project needs and long-term strategic goals.

Patricia Simpson | LinkedIn

Ashton Midgley

Director of Business Development, Business Centric Technology:

Ashton Midgley is a dynamic business development and marketing professional with a diverse background in IT sales, communications, and social media strategy. With deep expertise in product-based and software sales, Ashton thrives on building strong relationships, driving brand growth, and creating meaningful impact through collaboration.

Currently serving as Business Development Director, Communications Manager, and Social Media Marketing Manager at a leading IT talent firm in the DFW Metroplex, Business Centric Technology. Ashton blends strategic planning with creative execution to grow brand presence and deliver measurable results.

An active member of organizations like the Swedish American Chamber of Commerce and TechServe Alliance, Ashton is passionate about connecting people, growing brands, and making a difference.

Ashton Midgley | LinkedIn

Aaron Jenkins

Founder and CEO at HeartCentrix Solutions and Code Report

Aaron Jenkins is an experienced entrepreneur and professional with a diverse background in business development and program management. As the Founder of HeartCentrix Solutions and Code Report since June 2022, Aaron has been leading innovative initiatives in the tech industry. Prior experience includes serving as an Account Executive at Ntelicor, LLC from May 2013 to June 2022, and as a Program Coordinator at Pacific Dental Services from June 2012 to April 2013. Additional roles include Business Development Executive at Encore Payment Systems and Sales Specialist at Sears Holdings Corporation. Aaron’s career began in athletics with the Oakland Athletics, where professional sports experience was gained. Aaron holds a Bachelor of Education degree in Program Management from the University of Northern Iowa, where studies were completed from 2003 to 2008.

Aaron Jenkins | LinkedIn

Kannan Virdhagiri

VP Solution and Business Development, Sage IT

Kannan Virdhagiri is a proven business development and solutions leader with more than 25 years of experience spanning aerospace, defense, and IT services. As Vice President of Solutions and Business Development at SAGE IT, Kannan specializes in helping clients navigate complex sales cycles and drive long-term growth through strategic, consultative selling.

Throughout his career—including leadership roles at Deloitte, Infosys, HCL, and Tavant—he’s built a reputation for winning and managing large-scale deals, especially in highly technical and regulated industries. Kannan is known for blending deep industry knowledge with a down-to-earth, relationship-driven approach to sales that resonates across all levels of an organization.

He holds a Certificate in Global Business Leadership from Harvard Business School and is passionate about sharing insights on evolving buyer expectations, value-based selling, and building trust in today’s digital sales environment.

When he’s not leading growth strategy or closing deals, Kannan brings a touch of humor and humility to every conversation—reminding us all that while sales is serious business, it doesn't have to be boring.

Kannan Virdhagiri| LinkedIn

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