Smart Decisions Start with Research

Understanding your market is essential to building a successful business. This 90-minute interactive workshop will introduce entrepreneurs and small business owners to practical market research tools they can use to make informed decisions.

Participants will learn the basics of industry analysis, market research, and competitor analysis, see demonstrations of free and low-cost data sources, and gain insight into how these tools support business planning, marketing, and funding opportunities. The session will also highlight how to work with an SBDC consultant for one-on-one assistance and how SBDC internship services can support ongoing research needs.

Why Attend?
This workshop will empower you with actionable insights and practical strategies to launch and grow your business. Whether you’re in the idea stage or planning your startup’s next steps, this session is tailored to equip you with the skills you need to succeed.

Event Details:

In-Person Attendance: Join us at the Columbia Technology Incubator for hands-on learning and networking opportunities.
Take the first step toward entrepreneurial success in 2026—join us for this impactful event!

You may also like the following events from USC Region SBDC:

• Next month, 10th February, 04:00 pm, Are You Loan Ready webinar in North Charleston, South Carolina
• Next month, 25th February, 04:00 pm, Review of Changes to the Federal Acquisition Regulation in North Charleston, South Carolina
• This March, 19th March, 10:00 am, Interactive Roundtable: 10 strategies to start a business in Columbia

Also check out other Business events in Columbia, Workshops in Columbia.