Marketing 101: A Beginner’s Guide to Making Your Message Matter

Whether you’re looking to break into marketing after college, promote your own product, or better understand the marketing team at your workplace, this intro-level class is for you. We’ll cover the basics—from branding and content strategy to digital tools and audience targeting—in a clear, approachable way. Topics include the buyer’s journey, the 4 Ps of marketing, and how to identify what really resonates with your audience. We’ll also highlight budget-friendly platforms and tools that can help you get started and start putting your ideas into motion.

It’s a great opportunity to ask questions, build confidence, and walk away with a stronger grasp of how marketing works (and how to make it work for you).

About the teacher:

Alexandra Wright is a strategic marketing manager with 10 years of experience helping both B2B and B2C companies grow through smart, effective marketing. Based in Chattanooga for the past three years, she leads the marketing efforts for multiple tag and label brands under the EverGreene Manufacturing umbrella. Alexandra’s work spans everything from hands-on copywriting and content creation to building detailed loyalty programs, managing paid social campaigns, and driving brand strategy across channels. With a passion for practical, results-driven marketing, she helps businesses turn goals into growth.

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