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5 hours
The Parkgate Hotel
Starting at GBP 72
Thu, 02 Oct, 2025 at 09:00 am to 02:00 pm (GMT+01:00)
The Parkgate Hotel
Westgate Street, Cardiff, United Kingdom
Your reputation might be generating business…
But does that business reflect your true potential? Are your conversations leading to meaningful relationships, consistent profitability, and an experience clients want to come back to?
Most professional service firms don’t have a visibility problem. They have a performance gap across their client journey.
Expert marketing builds awareness and trust. Robust sales performance drives conversions. And a seamless, human-first customer experience ensures advocacy and repeat business.
But too often, these parts of the journey get disconnected — leaving potential clients confused, disengaged, or walking away entirely.
This half-day workshop brings it all together. It's a practical reset designed to help professional services:
✔ Generate high quality organic enquiries
✔ Build data-driven, high-conversion systems that drive performance
✔ Retain the right clients for longer and grow with clarity and confidence
✔ Connect marketing, sales, and CX into a joined-up, high-performing system
✔ Make the most of a relaxed, post-event co-working and networking session
If you're ready to stop guessing and start growing with clarity, this session is for you.
📍 Location: The Parkgate Hotel, Cardiff
🗓️ Date: Thursday 2nd October 2025
⏰ Time: 0900 – 1400
*Post-event co-working and networking until 1600
This session is hands-on, practical, and designed for real implementation — no fluff, no theory.
Spaces are limited to ensure depth, focus, and real value for every attendee.
✅ You’ll walk away with:
We recently conducted research across the professional services sector.
The results were clear:
Poor enquiry handling, weak follow-up, and inconsistent client experience are costing firms across the UK millions in lost opportunity every year.
This isn’t about working harder. It’s about aligning the way you market, sell, and serve.
🧠 Why this matters now:
If you're already getting leads, the next level of growth isn’t about making more noise — it’s about tightening the system behind what happens next.
Because when marketing, sales, and client experience don’t work in sync, even your best opportunities can slip through the cracks.
This is about converting more of the right enquiries, with less effort and more impact.It's about using data, not guesswork, to drive performance. And it’s about building a consistent, human-first experience that clients remember — and return for.
The weak link in your client journey is costing you. This session shows you how to fix it.
Karen Howell | Zebroid Marketing – Marketing Strategist for High-Growth SMEs
With 30+ years of experience across B2B and B2C, Karen specialises in helping SMEs define their message, sharpen their strategy, and implement marketing that delivers real results.In this session, Karen helps you understand how clients find and choose your business — and how to stand out with clarity and confidence.
Ray Lang | SalDevo – Strategic Sales Partner & Commercial Systems Builder
A seasoned sales leader, Ray supports service-led businesses to improve sales performance through data-driven decision making, strategy & structure, and a customer-first mindset. Ray will show you how to fix conversion leaks and build sales systems that scale — turning potential into performance.
Mel Evans | Insight6 – The Voice of the Customer Specialist
Mel helps businesses turn clients into lifelong advocates through real-time feedback, emotional intelligence, and human-first strategies. Mel will reveal how to create standout client journeys that build loyalty, drive advocacy, and reduce churn — all grounded in insight from real firms like yours.
🧠 You’ve built your business with purpose — this live workshop is built with the same intention, to face the real challenges blocking growth, and lead with purpose.
You’ll leave with insights, tools, and a practical strategy to attract the right clients, convert more opportunities, and deliver an experience that keeps them coming back.
Book now and start building a business that clients choose, trust, and champion.
Info: Settle in, grab a drink & pastry and connect with other attendees before the session begins.
Info: Meet your hosts — Karen Howell (Zebroid Marketing ), Ray Lang (SalDevo Sales Performance & Growth), and Mel Evans (Insight6 Customer Experience). Overview of the day and what to expect.
Info: Strategic Marketing That Delivers - If your expertise is getting lost in the noise, it's time to rethink your approach. This workshop focuses on strategic marketing that differentiates your services and drives client engagement.
Info: Explore the real reason leads don’t convert. From broken follow-ups to unclear propositions, you’ll identify your weakest link and how to rebuild a system that drives measurable performance.
Info: Learn how to turn clients into loyal advocates. Discover what really drives satisfaction, where most businesses slip up, and how to deliver memorable, repeatable experiences.
Info: Final reflections, actions to take away, and your chance to ask questions or connect with the hosts.
Info: Unwind, eat well, and enjoy an informal space to network, reflect, and apply what you’ve learned.
Also check out other Workshops in Cardiff, Business events in Cardiff, Performances in Cardiff.
Tickets for How to Attract, Convert, and Retain Clients can be booked here.
| Ticket type | Ticket price |
|---|---|
| How to Attract, Convert, and Retain Clients | 72 GBP |
