Craig Lucas, a singer-songwriter from Elsies River on the Cape Flats, rose to national prominence by winning The Voice South Africa Season 2 in 2017.
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Despite lacking formal musical training, Craig captivated audiences with his deeply emotive soul and wide vocal range. A self-taught musician, Craig describes his style as "alternative pop," aiming to create music that resonates with misfits, outsiders, dreamers, and non-conformists like himself. His debut single "I Said This" shot to #1 on iTunes, and his album RESTLESS followed, snagging a SAMA nomination for Best Pop Album. Hits like "Smother," "Hearts Exposed," "Antisociable," and "Happy" all went gold, and his music has racked up over 13 million streams. Craig’s latest release, “Falling in Love”, the lead single from his upcoming project, has already amassed over 2,000 radio spins and climbed to #1 on multiple South African radio stations. Craig is currently working on his most personal music yet. Fans can expect a pop-rock rollercoaster with electric guitars, thumping drums, and Craig's powerhouse vocals wrapped in catchy melodies. It’s tackles tough topics such as depression and substance abuse, and even tougher topics such as his unwavering tendency to repeatedly fall for losers who don’t deserve him! The album will blend serious topics with a humorous, tongue-in-cheek tone, tackling themes like addiction, social media pressures, and the need for acceptance. Musically, it will feature a pop-rock sound with electric guitars, dynamic drums, and emotive vocals, presented in catchy, engaging melodies. It's basically therapy you can dance to. Raised in one of the Cape Flats' most challenging areas, Craig has dedicated a significant portion of his career to uplifting underprivileged youth from similar backgrounds. Since 2018, he has raised over R140,000 for various charitable causes through his platform. In 2025, he founded the Warren and Arlene Lucas Foundation — a community organisation focused on early childhood development, food security, education, and youth employability in impoverished areas of Cape Town. Since publicly coming out as queer in 2018, Craig has also prioritized queer representation in the mainstream, becoming one of the first openly queer South African artists to feature same-sex relationships in his music videos. Craig Lucas’s journey from the Cape Flats to the national stage is a testament to his resilience and passion. His music continues to inspire and connect with a diverse audience, reflecting his deep commitment to using his art and platform to drive meaningful change.
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