Business 101 Workshop

Business 101 for Musicians: Build a Plan for Your Creative Career
Are you a musician ready to turn your passion into a sustainable career? This workshop is your starting point.

Join Rachel J. Olsen, founder of White Raven Management, for a practical, no-fluff introduction to business planning—designed specifically for musicians. With over 25 years of experience in entrepreneurship, artist management, and consulting, Rachel helps creatives build solid foundations for long-term success.

You’ll learn how to:

Create a simple, effective business plan

Set achievable goals and track your progress.

Understand the basics of marketing, management, and budgeting.

Take control of your music career like a business.

Rachel works with artists across genres—from rock and metal to country and EDM—and brings an engaging, hands-on teaching style that meets musicians where they are.

Whether you're just starting or need to get organized, this workshop will give you the tools and mindset to move forward confidently.

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