# Event Details - **Event Name**: From Gut Feel to Game Plan - Turn Instinct Into A Strategy That Sells - **Event Start and End Date**: Thu, 23 Apr, 2026 at 09:30 am – Thu, 23 Apr, 2026 at 11:30 am (+10:00) - **Event Description**: This workshop will provide small business owners with the confidence to understand and lead their own marketing.About this EventLearn how to build marketing that’s focused, intentional and rooted in how your customers actually think, feel and buy. This workshop is designed to help small business owners take control of their marketing by starting with what you already know - your customers!Participants will engage in a series of hands-on exercises. You will map out key insights from your own business: who your customers are, what they value, what questions they ask, and how they engage with your product or service, and then use this information to build a real-world customer profile that becomes the foundation for clearer messaging and smarter marketing decisions.Part Two will explore the five most common marketing mistakes made by small businesses, from trying to be everywhere at once to missing local opportunities and offers practical ways to avoid them.By linking customer understanding with marketing strategy, this workshop will demonstrate how you can stop second-guessing and start leading with confidence.KEY TAKEAWAYSA clear, personalised customer profile built from real customer experienceA clear understanding of which marketing channels and messages actually suit their businessInsight into the most common marketing missteps - and how to avoid them with smarter, customer-led strategyTARGET AUDIENCEThis workshop is designed for small business owners, solo operators, and founders who want to lead their own marketing with confidence and without access to an outside agencies or marketing department.It’s ideal for those who: Regularly interact with their customers and want to use that knowledge more strategicallyFeel overwhelmed or unsure about where to focus their marketing effortsAre spending time or money on marketing that isn’t delivering resultsWant practical tools and direction they can apply immediately in their businessPRESENTERSAmy Sellick, Founder, Goose in a SuitAmy built her marketing career leading campaigns for brands like Pfizer, Coca-Cola, BONDS, Berlei, Nestlé, NRMA, and Diageo at high-profile agencies in Sydney and Melbourne.After leaving agency life to start a family, she founded Made by Pen, an award-winning product design studio. She successfully led the business through COVID, supply chain disruptions, and a major shift from European retail to Australian e-commerce.Now, through her consultancy Goose in a Suit, Amy combines big brand thinking with hands-on business experience to help small and medium businesses grow. She works across a range of industries, including hospitality, construction, sport, property, and health, and has built strong brands on lean budgets by focusing on strategy, not spend. (Brisbane Valley Roasters, was awarded Best Queensland Experience in both 2024 and 2025 - achieved without any ad spend).Amy is passionate about showing business owners that building a brand isn’t about outspending the competition, it’s about understanding your customer and creating a strategy that connects. Her approach is grounded, effective, and built for the realities of small business.https://businesshub.brisbane.qld.au/By registering for this event you are agreeing to our Privacy Policy and Terms and Conditions. https://cdn-az.allevents.in/events8/banners/de4da6e0-97ae-11f0-b67b-91a6dd477c69-rimg-w1200-h587-dc040304-gmir.jpg - **Event URL**: https://allevents.in/brisbane-city/from-gut-feel-to-game-plan-turn-instinct-into-a-strategy-that-sells/100001677866055539 - **Event Categories**: business, workshops, contests, sports, health-wellness - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com.au%2Fe%2Ffrom-gut-feel-to-game-plan-turn-instinct-into-a-strategy-that-sells-registration-1677866055539 - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Brisbane City - **state**: QL - **country**: Australia - **location**: Brisbane Business Hub - **lat**: -27.4689353 - **long**: 153.0234039 - **full address**: Brisbane Business Hub, Level 20, Brisbane City, Australia ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Brisbane Business Hub (https://allevents.in/org/brisbane-business-hub/17948408) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events7/banners/315100acd86d1210cd9e4c2fcdb7f613be75b707e911af679973ea29ffaa5b4f-rimg-w1200-h800-dcc12a18-gmir.jpg?v=1758543778 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events7/banners/ab103ef7b762a759ab4b3589a623aeb4a8b8e3ef0a4c1aaf9fe22ac1c7226cef-rimg-w400-h400-dc905932-gmir.jpg?v=1758543778 ## FAQs - **Q**: When is the event happening? - **A:** Thu, 23 Apr, 2026 at 09:30 am (+10:00) - **Q**: Where is the event happening? - **A:** Brisbane Business Hub, Level 20, Brisbane City, Australia - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 AUD - **Q**: Who is organizing the event? - **A:** Brisbane Business Hub - **Q**: What type of event is this? - **A:** business, workshops, contests, sports, health-wellness - **Q**: Where can I find ticket details about From Gut Feel to Game Plan - Turn Instinct Into A Strategy That Sells ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "From Gut Feel to Game Plan - Turn Instinct Into A Strategy That Sells", "image": "https://cdn-az.allevents.in/events7/banners/315100acd86d1210cd9e4c2fcdb7f613be75b707e911af679973ea29ffaa5b4f-rimg-w1200-h800-dcc12a18-gmir.jpg?v=1758543778", "startDate": "2026-04-23T09:30:00+10:00", "endDate": "2026-04-23T11:30:00+10:00", "url": "https://allevents.in/brisbane-city/from-gut-feel-to-game-plan-turn-instinct-into-a-strategy-that-sells/100001677866055539", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Brisbane Business Hub", "address": { "@type": "PostalAddress", "streetAddress": "Level 20", "postalCode": "4000", "addressLocality": "Brisbane City", "addressRegion": "QL", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-27.4689353", "longitude": "153.0234039" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "This workshop will provide small business owners with the confidence to understand and lead their own marketing.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-09-22", "availabilityEnds": "2026-04-23T11:30:00+10:00", "validFrom": "2025-09-22", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/brisbane-city/from-gut-feel-to-game-plan-turn-instinct-into-a-strategy-that-sells/100001677866055539" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2025-09-22", "availabilityEnds": "", "validFrom": "2025-09-22", "url": "https://allevents.in/brisbane-city/from-gut-feel-to-game-plan-turn-instinct-into-a-strategy-that-sells/100001677866055539", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Brisbane Business Hub", "url": "https://allevents.in/org/brisbane-business-hub/17948408", "description": "A helping hand for local Brisbane businesses \rBrisbane Business Hub has been developed to help the local business community recover from the economic impact of COVID-19. It’s a physical and digital space for businesses in Brisbane to find advice and learn the skills to sustain and grow their business – across all industries.\rHow we can help your business \rBrisbane Business Hub has been developed to help the Brisbane business community recover from the economic impact of COVID-19. It is a physical and digital space for businesses in Queensland’s capital to find advice and inspiration to sustain and grow their business – across all industries. Assistance is delivered through in-person events, one-on-one mentoring and online resources such as webinars, case studies and informative articles. Brisbane Business Hub is a joint initiative of Brisbane City Council and Brisbane Economic Development Agency.\rOur support services include: \rWorkshops & Events \r1:1 and Group Mentoring\rResources & Content Centre \rOnline Learning Portal \rVisit the Brisbane Business Hub at Level 2, 155 Queen Street, Brisbane City from Monday – Friday between 9 AM – 4 PM, or visit us virtually 24/7 at businessinbrisbane.com.au " } ] } ] ```