When a guest comes to your home, the first thing they look at is your living room. Similarly, when the audience looks for your event, the first they look at it is your landing page for the event. As an event planner, you need to think about the audience and create an experience for them. Generally, registers start by visiting your landing page/website and reading the content which eventually leads to registration for the event.
And for that, you need to create an awesome event landing page. Which creates nothing but excitement and buzz for your event. Whether you promote concerts, shows, activities, webinars, conferences, or anything; create anticipation “wait for it” type of hype.
Well, it is easier said than done. That is why we are here for you. We have an entire guide on how to make top-notch event landing pages.
Why Do Event Organizers Need a Landing Page?
A simple answer to that question is, to create awareness about the event and to promote your event. The dedicated landing pages encourage visitors to purchase tickets directly. If you still haven’t created a landing page for your event, we would suggest you create it asap.
Event landing page is your golden path to:
- Increase online registrations
- Boost ticket sales
- Increase brand awareness
- Promote events
How do you persuade your visitors to have a look at your event website? With the main event landing pages, you can easily achieve your targets. Make your event page design look so amazing that visitors go like “we can’t miss that” or “I want to go”.
Whatever the case may be, an event landing page is better than a website to support your event and fulfill your registration targets. Websites might be a good call to action or for giving out the details but you need dedicated event landing pages to convert your visitors into event attendees.
Building an event landing page allows you to target a particular audience segment and focus on getting the audience to RSVP.
Things to Remember While Creating an Event Landing Page
If you are looking to up your event landing page, here are things to keep in mind. When we started digging for effective landing pages, we discovered that having a landing page is not enough. You gotta design guidelines to make a better impression on website visitors and create this urge for them to register for the event.
Here are the basic things to include in your event landing page.
Details are big deal!
Your details are big deal!!
Your event landing page should have all the event details. It should be easy to navigate. All the key details should be mentioned on the page. Every small detail should be creatively presented on the landing page.
Here is the above landing page created by AllEvents that has mentioned and captured the entire theme of the event in a very attractive way.
- Date & Time
- Type of event- in-person, hybrid, or online
- Location
- Outline of the event
- Dress code (if any)
- Host, Speakers, and others
- Parking facilities
And there is a ticket button highly visible on the side of the heading.
User Friendly
Event landing pages drive a lot of attention. Thus, it is crucial that it is easily accessible across all platforms and media.
Your landing page should have the same impact when accessed from any device. The event landing page should be accessible from mobile and desktop.
Here is the landing page for the virtual events that have an equal impact on both devices. It is easy to navigate from any device and all the information is visible on the screen.
Persuasive Page content
The better way to increase your event registration is through a persuasive main landing page. Drive your ticket sales by designing an attractive landing page, that gives a sneak peek into the event.
Some Ways to increase ticket sales and registrations
- Highlighting Tickets button with different contrast colour scheme
- Social proof from past attendees
- Social sharers to reach prospective attendees
- Proactive chat box or contact details of any team members
Influence your audience by indulging them in the event video, pictures, or short stories on your landing page of events and showcase your event as worth attending.
Quick Tips To Create Ticket Converting Landing Pages
Give them FOMO
Fear of Missing Out !!! Show your audience how much fun they are missing out on.
Give something very great to make your visitors tingle to join the events. You can include reviews and quotes from the last year’s audience, of the amazing moments from the show. You can also go with the following:
- Videos
- Vlogs
- Past event reviews
- Photos
All this will keep the excitement up.
Get Event Specific- Avoid Friction
It takes a ton to get individuals out of the door, so the great event landing pages for events feature every minute detail about the event.
We all need to know what we are getting ourselves into before we enroll to attend future events. They might want to know all the details, or sometimes get in touch with you.
An event landing page should be designed in such a way that it doesn’t promote other events on the same page.
A landing page for events must focus on the particular event it is promoting have chat box, reviews, and other details to avoid friction.
For example, if you are promoting an art show you need to give insights on how great artwork is going to be there, and what types of artists are coming to the fair.
Minimalism
Confusion leads to audience frustration and disappointment.
Be sure that you are focused on the key parts while designing your event landing page. It can be bright, beautiful, and yet simple to navigate.
You don’t want to give missed directions to your event venue, or your landing page to be frustratingly confusing, you cannot afford that. Therefore, design an event landing page for your visitors to easily navigate and signup. Keep the following in mind:
- Your goal of build a landing page (i.e increase registration).
- Avoid bold and bright colors. Don’t make it too funky.
- Highlight the headlines.
- Give a clear message & value proposition, don’t overcrowd.
Social Sharing
Any type of event you host, you need a great promotion and publicity. And what is better than social media to publish your events.
If you have a social sharer button on your landing page, it makes it easy for a visitor to share it with others. For you, it is a great way to reach potential attendees and increase event awareness.
For example, while scrolling through a landing page a user saw a baking event, now that user might know someone who might be interested in the baking event. A social sharer button makes it easy for the user to share the event.
Also, do not forget to share, publish and promote your events on social media. i.e. Facebook, Instagram, and others.
Best Event Landing Page Examples
We bring you the perfect event landing page example that includes all the above mention key points and takes care of exactly what you need. We hope you find what you are looking for.
Let’s dive into some excellent event landing pages and event pages to promote your events.
Artist Project Contemporary Art Fair
This event landing page by Artist Project for the Contemporary Art Fair created a FOMO effect for the audience. Artist Project created this unique landing page for selling event tickets.
The page created an urge in the audience to get the opening tickets for the night party. As we say headlines are important; they created a headline “Don’t Miss Toronto’s Most Exciting Art Fair”, which was proved to be action-oriented with a limited discount offer of 20%.
They made it all very clear; if you want to be a part of it, you need to register now.
- If you are promoting an art show you need to give insights on how great artwork is going to be there, and what types of artists are coming to the fair. Hit up your landing page with amazing art pieces and customer work.
What we personally loved was, how they mentioned the art with the artist names from the previous events. It shows how they have been running a successful event for many years now.
Learning: The biggest learning from this landing page for the event was to clearly make your point and connect directly to the potential audience with landing page that is designed specifically for them. Use the graphics to encourage your audience to take action by registering.
Thinkific
Thinkific is actually pretty thoughtful when it comes to designing landing pages for events. It specifically targets the audiences based on demographics, interest, and much more.
Well for this particular event- women entrepreneurs in the digital world. The event was the free virtual summit, and Thinkific did a great job of highlighting it by “Think in Color 2020”, which directly connected to the audience.
What made a powerful impact on this landing page is:
- Pictures and Videos
- Diversity of speakers
Also, the headline “its times to stop settling for sameness” emphasized the issues and challenges faced by the women while building business online. This gave attendees, specially career-driven women to take any action to register for the event.
Learning: From this we learn, to keep the message short and to the point- Less is often more. Ask for the required details to keep the attendees posted about the event.
Netwrking.com
Networking is widely known for creating a virtual event landing page is one of the best when it comes to speed networking. They host digital speed networking events and build landing pages for the event pre-launch lists.
The approach is target-driven it appeals to the audience interested in making new connections in business. Plus, they equally work for other types of live events.
Here, the featured image did all the talking and gave major insights into the event. It showed that the event is virtual and business personalities are connecting and building new groups of contacts. They convey in the language that speaks to optimists and professionals and visitors to participate in the event. Moreover, they require only your email id to register for the event.
Learning:
Pre-events are likely to give you major leads to identify and approach your customers. As the goal is to get as many people on board rather than influencing them to make a purchase. This kind of event registration page is ideal for pre-events.
Shoelace
Shoelace created this amazing landing page for a webinar by retargeting.
They banged on to the registration by clearly mentioning what to expect out of the event- when, where, what, who and how. They made the signup process easy and smooth.
Firstly, their heading and introduction were rich in content and gave all the valuable details about the topic.
Secondly, they provided important information such as the date, time, and duration of the event, not to mention the list of event speakers.
And that’s not it. As you scroll down you get greeting from the speakers, panelists, and moderators, with their designation and company’s name. Also, they mention more details about the topics to be discussed in bullet points for the readers who want to know more.
Learning:
Highlighting the important stuff gets you going. If you are hosting a webinar, mentioning the speakers- who they are, what they do, and what are they going to talk about- will interest your visitors.
FraudBuzz (Co-op Financial Services)
When you first look at this page it looks very simple, and we don’t think it a bad thing. On the other side, the page is neat, no-frills designs look appropriate and sets the right tone for the topic: fraud protection and prevention.
Co-Op Financial Services launched this landing page with the purpose of driving registrations for its monthly webinar, FraudBuzz. It is short and precise and just serves the required information. It provides all the basic and essential details required by the user.
- Meet your host- event speaker
- What it is: A virtual webinar on fraud and risk.
- Where and when: Virtual, with date and time.
- Why: What you will learn during the webinar series.
- How to attend: By filling out the form visible on the screen.
Learning: Your event landing page can be simple without any flashy or bright tones or messages coming across. Just by giving the important details and the right content of your event- in depth or in just an overview. You can get your target audience just fine.
Paint Cabin (Disruptive Advertising)
Disruptive Advertising created this fun event page on Paint Cabin’s virtual paint night event. The idea was to create a platform where you can attend a virtual paint event from your own home. It came across as an innovative, simple, and fun idea. And the landing page took care of it all.
Providing with all the details like
- How to attend?
- What to do?
- What to expect from the event?
The highlight of the page was the headline “Create, Drink, Repeat”, which was quite energetic and descriptive. The design is fun and apt for the event and gives all the details in just one glance.
Paint cabin created this stay-at-home series as a hybrid paint event by creating a sense of FOMO which urged the audience to attend the show.
Learning: Adding videos on your event page is a great add-on. Whether it is a video from past events, promotional video, or vlog to create hype among the public- video makes a great impact. Put videos and give a sneak peek of the event to your audience. It is the simplest way to let your audience know what to expect from the event.
WPengine
WPengine launched this virtual event landing page for its virtual developer conference on Decode 20201. The graphic style of the event, the color combination used, and the way Decode is written leaves an impression on the audience. The subheading gives a clear picture that the event is for virtual developers i.e tech-based conferences.
If you would navigate on the top bar, you would get the information about the speakers, what is the agenda, who are the sponsors, and a complete overview of the event. For the users who want to register there is an ‘access now’ button on the page which smoothens the registration process.
Learnings: Your headling can be short and yet attractive. You can use the space, create different sections for details, and feature several CTA buttons.
Time to Get Into Action with Event Landing Pages
Creating an event landing page on your own is tiresome and challenging. Hiring a third party would not be good for your project, you would be forced to spend more than you want. And the worst part is when you have to build an event page for an event from the base, it takes ages to create one.
Fortunately, AllEvents makes your job easy. And not just you can create an event landing page but also promote, publish and drive up your registrations for the upcoming event. Event marketers must try this platform to create event pages to increase conversions. Create event landing pages with Allevents to make your future events a huge success.
When a guest comes to your home, the first thing they look at is your living room. Similarly, when the audience looks for your event, the first they look at it is your landing page for event. As an event planner, you need to think about the audience and create an experience for them. Generally, registers start by visiting your landing page/website, reading the content which eventually leads to registration for the event.
And for that, you need to create an awesome event landing page. Which creates nothing but excitement and buzz for your event. Whether you promote concerts, shows, activities, webinars, conferences, anything; create anticipation “wait for it” type of hype.
Well, it is easier said than done. That is why we are here for you. We have an entire guide on how to make top-notch event landing pages.
Why Do Event Organizers Need a Landing Page?
A simple answer to that question is, to create awareness about the event and to promote your event. The dedicated landing pages encourage visitors to purchase tickets directly. If you still haven’t created a landing page for your event, we would suggest you create it asap.
The event landing page is your golden path to:
- Increase online registrations
- Boost ticket sales
- Increase brand awareness
- Promote events
How do you persuade your visitors to have a look at your event website? With the main event landing pages, you can easily achieve your targets. Make your event page design look so amazing that visitors go like “we can’t miss that” or “I want to go”. Mention link for all events
Whatever the case may be, an event landing page is better than websites to support your event and fulfill your registration targets. Websites might be a good call to action or for giving out the details but you need dedicated event landing pages to convert your visitors into event attendees.
Building an event landing page allows you to target a particular audience segment and focus on getting the audience to RSVP.
Things to Remember While Creating Event Landing Page
If you are looking to up your event landing page, here are things to keep in mind. When we started digging for effective landing pages, we discovered that having a landing page is not enough. You gotta design guidelines to make a better impression on website visitors and create this urge for them to register for the event.
Here are the basic things to include in your event landing page.
Details are big deal!
Your details are big deal!!
Your event landing page should have all the event details. It should be easy to navigate. All the key details should be mentioned on the page. Every small detail should be creatively presented on the landing page.
Here is the above landing page created by AllEvents that has mentioned and captured the entire theme of the event in a very attractive way.
- Date & Time
- Type of event- in-person, hybrid, or online
- Location
- Outline of the event
- Dress code (if any)
- Host, Speakers, and others
- Parking facilities
And there is a ticket button highly visible on the side of the heading.
User Friendly
Event landing pages drive a lot of attention. Thus, it is crucial that it is easily accessible across all platforms and media.
Your landing page should have the same impact when accessed from any device. The event landing page should be accessible from mobile and desktop.
Mobile Phone View
Desktop View
Here is the landing page for the virtual events that have an equal impact on both devices. It is easy to navigate from any device and all the information is visible on the screen.
Persuasive Page content
The better way to increase your event registration is through a persuasive main landing page. Drive your ticket sales by designing an attractive landing page, that gives a sneak peek into the event.
Some Ways to increase ticket sales and registrations
- Highlighting Tickets button with different contrast colour scheme
- Social proof from past attendees
- Social sharers to reach prospective attendees
- Proactive chat box or contact details of any team members
Influence your audience by indulging them in the event video, pictures, or short stories on your landing page of events and showcase your event as worth attending.
Quick Tips To Create Ticket-Converting Landing Pages
Give them FOMO
Fear of Missing Out !!! Show your audience how much fun they are missing out on.
Give something very great to make your visitors tingle to join the events. You can include reviews and quotes from the last year’s audience, of the amazing moments from the show. You can also go with the following:
- Videos
- Vlogs
- Past event reviews
- Photos
All this will keep the excitement up.
Get Event Specific- Avoid Friction
It takes a ton to get individuals out of the door, so the great event landing pages for events feature every minute detail about the event.
We all need to know what we are getting ourselves into before we enroll to attend future events. They might want to know all the details, or sometimes get in touch with you.
An event landing page should be designed in such a way that it doesn’t promote other events on the same page.
A landing page for events must focus on the particular event it is promoting have a chatbox, reviews, and other details to avoid friction.
For example, if you are promoting an art show you need to give insights on how great artwork is going to be there, and what types of artists are coming to the fair.
Minimalism
Confusion leads to audience frustration and disappointment.
Be sure that you are focused on the key parts while designing your event landing page. It can be bright, beautiful, and yet simple to navigate.
You don’t want to give missed directions to your event venue, or your landing page to be frustratingly confusing, you cannot afford that. Therefore, design an event landing page for your visitors to easily navigate and signup. Keep the following in mind:
- Your goal of build a landing page (i.e increase registration).
- Avoid bold and bright colors. Don’t make it too funky.
- Highlight the headlines.
- Give a clear message & value proposition, don’t overcrowd.
Social Sharing
Any type of event you host, you need a great promotion and publicity. And what is better than social media to publish your events.
If you have a social sharer button on your landing page, it makes it easy for a visitor to share it with others. For you, it is a great way to reach potential attendees and increase event awareness.
For example, while scrolling through a landing page a user saw a baking event, now that user might know someone who might be interested in the baking event. A social sharer button makes it easy for the user to share the event.
Also, do not forget to share, publish and promote your events on social media. i.e. Facebook, Instagram, and others.
Best Event Landing Page Examples
We bring you the perfect event landing page example that includes all the above mention key points and takes care of exactly what you need. We hope you find what you are looking for.
Let’s dive into some excellent event landing pages and event pages to promote your events.
Artist Project Contemporary Art Fair
This event landing page by Artist Project for the Contemporary Art Fair created a FOMO effect for the audience. Artist Project created this unique landing page for selling event tickets.
The page created an urge in the audience to get the opening tickets for the night party. As we say headlines are important; they created a headline “Don’t Miss Toronto’s Most Exciting Art Fair”, which was proved to be action-oriented with a limited discount offer of 20%.
They made it all very clear; if you want to be a part of it, you need to register now.
- If you are promoting an art show you need to give insights on how great artwork is going to be there, and what types of artists are coming to the fair. Hit up your landing page with amazing art pieces and customer work.
What we personally loved was, how they mentioned the art with the artist names from the previous events. It shows how they have been running a successful event for many years now.
Learning:
The biggest learning from this landing page for the event was to clearly make your point and connect directly to the potential audience with a landing page that is designed specifically for them. Use the graphics to encourage your audience to take action by registering.
Thinkific
Thinkific is actually pretty thoughtful when it comes to designing landing pages for events. It specifically targets the audiences based on demographics, interest, and much more.
Well for this particular event- women entrepreneurs in the digital world. The event was the free virtual summit, and Thinkific did a great job of highlighting it by “Think in Color 2020”, which directly connected to the audience.
What made a powerful impact on this landing page is:
- Pictures and Videos
- Diversity of speakers
Also, the headline “its times to stop settling for sameness” emphasized the issues and challenges faced by the women while building business online. This gave attendees, specially career-driven women to take any action to register for the event.
Learning:
From this we learn, to keep the message short and to the point- Less is often more. Ask for the required details to keep the attendees posted about the event.
Netwrking.com
Networking is widely known for creating a virtual event landing page is one of the best when it comes to speed networking. They host digital speed networking events and build landing pages for the event pre-launch lists.
The approach is target-driven it appeals to the audience interested in making new connections in business. Plus, they equally work for other types of live events.
Here, the featured image did all the talking and gave major insights into the event. It showed that the event is virtual and business personalities are connecting and building new groups of contacts. They convey in the language that speaks to optimists and professionals and visitors to participate in the event. Moreover, they require only your email id to register for the event.
Learning: Pre-events are likely to give you major leads to identify and approach your customers. As the goal is to get as many people on board rather than influencing them to make a purchase. This kind of event registration page is ideal for pre-events.
Shoelace
Shoelace created this amazing landing page for a webinar by retargeting.
They banged on to the registration by clearly mentioning what to expect out of the event- when, where, what, who and how. They made the signup process easy and smooth.
Firstly, their heading and introduction were rich in content and gave all the valuable details about the topic.
Secondly, they provided important information such as the date, time, and duration of the event, not to mention the list of event speakers.
And that’s not it. As you scroll down you get greeting from the speakers, panellists, and moderators, with their designation and company’s name. Also, they mention more details about the topics to be discussed in bullet points for the readers who want to know more.
Learning: Highlighting the important stuff gets you going. If you are hosting a webinar, mentioning about the speakers- who they are, what they do, and what are they going to talk about- will interest your visitors.
FraudBuzz (Co-op Financial Services)
When you first look at this page it looks very simple, and we don’t think it is a bad thing. On the other side, the page is neat, no-frills designs look appropriate and set the right tone for the topic: fraud protection and prevention.
Co-Op Financial Services launched this landing page with the purpose of driving registrations for its monthly webinar, FraudBuzz. It is short and precise and just serves the required information. It provides all the basic and essential details required by the user.
- Meet your host- event speaker
- What it is: A virtual webinar on fraud and risk.
- Where and when: Virtual, with date and time.
- Why: What you will learn during the webinar series.
- How to attend: By filling out the form visible on the screen.
Learning:
Your event landing page can be simple without any flashy or bright tones or messages coming across. Just by giving the important details and the right content of your event- in depth or in just an overview. You can get your target audience just fine.
Paint Cabin (Disruptive Advertising)
Disruptive Advertising created this fun event page on Paint Cabin’s virtual paint night event. The idea was to create a platform where you can attend a virtual paint event from your own home. It came across as an innovative, simple, and fun idea. And the landing page took care of it all.
Providing all the details like
- How to attend?
- What to do?
- What to expect from the event?
The highlight of the page was the headline “Create, Drink, Repeat”, which was quite energetic and descriptive. The design is fun and apt for the event and gives all the details in just one glance.
Paint cabin created this stay-at-home series as a hybrid paint event by creating a sense of FOMO which urged the audience to attend the show.
Learning:
Adding videos on your event page is a great add-on. Whether it is a video from past events, a promotional video, or vlog to create hype among the public- video makes a great impact. Put videos and give a sneak peek of the event to your audience. It is the simplest way to let your audience know what to expect from the event.
WPengine
WPengine launched this virtual event landing page for its virtual developer conference on Decode 20201. The graphic style of the event, the colour combination used, and the way Decode is written leave an impression on the audience. The subheading gives a clear picture that the event is for virtual developers i.e tech-based conferences.
If you would navigate to the top bar, you would get information about the speakers, what is the agenda, who are the sponsors, and a complete overview of the event. For the users who want to register, there is an ‘access now’ button on the page which smoothens the registration process.
Learnings:
Your headling can be short and yet attractive. You can use the space, create different sections for details, and feature several CTA buttons.
Time to Get Into Action with Event Landing Pages
Creating an event landing page on your own is tiresome and challenging. Hiring a third party would not be good for your project, you would be forced to spend more than you want. And the worst part is when you have to build an event page for an event from the base, it takes ages to create one.
Fortunately, AllEvents makes your job easy. And not just you can create an event landing page but also promote, publish and drive up your registrations for the upcoming event. Event marketers must try this platform to create event pages to increase conversions. Create event landing pages with Allevents to make your future events a huge success.
