PRCA-B: Unpacking Analytics - What Really Counts

PRCA-B: Unpacking Analytics - What Really Counts

Are your analytics representing the true impact of your campaigns? Join us for an overview on the analytics that matter most and how to present data in a way that best shows the power of our work.

Guest Speaker: Matt Robinson, Director of Advertising and Analytics, Uptick Marketing

Matt is a native of Dothan, Alabama. He attended the University of Alabama and earned a degree in advertising. Matt has worked in design and creative roles for print and digital publisher-side operations in newspaper, network and sports verticals; media planning and now digital strategy and execution at Uptick Marketing as the director of advertising. Matt is also the vice president of the American Marketing Association Birmingham.

Parking Info and Meeting Location

Park outside the ACIPCO credit union building (first building on the right before the Visitor Center). To reach the ACIPCO Community Room, enter the first set of double doors and walk down the hall on the left, and you'll see a "Community Room" sign hanging from the ceiling, just outside the door.

Address - 1500 32nd Ave N, Birmingham, AL 35207

Also check out other Sports events in Birmingham, Meetups in Birmingham.