Zalka, Starbucks bldg. block A, 2𝑑𝑒 floor. Beirut, Lebanon (+961) 71 011977
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Course description Digital Marketing is a vital part of today’s business success. It combines content creation, social media management, and advertising to attract, engage, and retain audiences—driving real growth and profitability.
This 5-session course provides a complete and practical framework for building a strong online presence. Through guided instruction and hands-on practice, you will learn how to create impactful content, manage communities.
By the end of this course, you will be able to:
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Build Professional Profiles: Optimize accounts on Instagram, LinkedIn, Facebook, TikTok, and YouTube.
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Master Instagram Tools: Use analytics, insights, and metrics to measure performance.
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Develop a Posting Strategy: Plan content tailored to your target audience.
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Plan & Schedule Content: Maintain consistency across different platforms.
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Define Posting Frequency & Types: Identify what to post, how often, and on which channels.
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Manage Communities: Strengthen audience engagement and digital communication.
By completing this course, you will be able to confidently apply digital marketing strategies to establish a professional online presence, grow your audience, and drive measurable business results.
Prerequisite: Prerequisite: Basic Knowledge about social media
Additional Opportunities at FAPA: FAPA also offers full certified training in Photography, Videography, Digital Marketing, and Editing.
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