SPONSORSHIP (PART TWO) is an advanced one-day intensive and highly interactive training workshop for brands who want to unleash the power of sponsorship.
The workshop is designed to enable delegates to understand:
- The power of sponsorship
- How to find the right sponsorship that best fits your marketing needs
- How to maximise the benefits sponsorship can bring to your business
SPONSORSHIP (PART TWO) is aimed at anyone who is: considering; justifying; re–appraising; seeking; negotiating; implementing; exploiting and measuring sponsorship.
As well as drawing from real-life examples through a series of case studies, the workshop will cover:
RESEARCH AND DEVELOPMENT
- Sponsorship Audits
- Market Activity Reports - covering sector and competitor analysis
STRATEGY
- PerforMind™ - a scientific approach to selecting sponsorship criteria and sourcing a sponsorship that is best for the business/brands needs
EXECUTION
- Negotiating rights and finalising contracts
- Exploiting sponsorship through: sales promotions; direct marketing; PR and advertising
- Measuring sponsorship effectiveness through qualitative and quantitative analysis
SPONSORSHIP (PART TWO) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business.
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