Charmin Wipes Out a Forest documentary premiere

WORLD PREMIERE! The controversial new short documentary CHARMIN WIPES OUT A FOREST premieres at a free screening in Austin on Tuesday, July 1. Q & A with the filmmakers will follow the screening.

A compact and surprisingly comic in-depth expose of the massive deforestation required to deliver the nation’s most popular bath tissue brand, CHARMIN WIPES OUT A FOREST lays bare an eye-popping account of devastation, destruction and human and animal harm with wry humor and shockingly positive message: this is a big problem you can do something about.

“In a world filled with depressing news, this is one issue that folks can take individual action to help solve a very stupid problem,” said the film’s producer Brian Rodgers.“In a free-market economy the most American thing you can do is buy something. The second most American thing you can do is not buy something. That’s all we’re asking folks to do.”

Filmed on location in the boreal forest of Canada and featuring an array of scientists, experts and members of the descendants of the family that founded the company that manufactures Charmin, the film presents a tight, entertaining story designed to reach main stream consumers with a story that can easily have a happy ending.

The premiere kicks off a 23 city video truck tour of the film that includes Dallas, Bentonville, AR, Cincinnati, OH, NYC, Washington, DC, Winston-Salem, NC and Atlanta, GA. “The tour is an effort to reach regular people with a positive message about a small thing they can do to make the world a better place,” said the film’s director Steve Mims.

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