Retail Media Measurement Deep Dive

Retail & Commerce Media Measurement Deep Dive Course - Amsterdam

· Date: Thursday, 25th September 2025

· Location: Google Office, Claude Debussylaan 34, 15th Floor, 1082 MD Amsterdam

· Training Room: 8th Floor

· Lunch Provided: 12:30 – 13:30

Join us in Amsterdam for a full day of expert-led training on one of the most dynamic areas of digital advertising: Retail & Commerce Media.

🕤 9:30 – 12:30

Retail Media represents the third wave of digital advertising and is one of the fastest-growing segments in the industry, projected to reach €31 billion by 2028. This growth is driven by the rise of e-commerce and the value of first-party data.

This course provides a strong foundational understanding of the Retail Media landscape, including:

· Key market trends and ecosystem players

· Diverse ad formats across on-site, off-site, and in-store channels

· Targeting approaches and inventory types

· Introduction to measurement and performance indicators

Led by experts from IAB Europe, this session is designed for anyone looking to build or sharpen their understanding of this rapidly growing space.

🕜 13:30 – 15:00

This advanced 90-minute course is for professionals looking to deepen their expertise in measurement strategies for retail and commerce media.

Topics include:

· Measurement frameworks and KPIs

· Attribution and incrementality

· Data sources and integration

· Tools and techniques for performance optimisation

Led by experts from IAB Europe, this course is recommended for attendees of the Retail Media Essentials Course or Retail Media Summits. It is ideal for marketers, planners, analysts, and retail media specialists ready to go beyond the essentials.

Pricing

The training courses can be purchased individually or together.

· Retail Media Essentials (AM only): €450

· Commerce Media Measurement (PM only): €450

· Full-Day Bundle (Both Courses): €750

*Prices include VAT

IAB Europe Members and National IAB Members (VIA Nederland): Get 20% off with the discount code IABMEMBER

Group of 4 people or more: Get 30% off >> Get the discount code by emailing dHJhaW5pbmcgfCBpYWJldXJvcGUgISBldQ==

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