FULL CYCLE: MERCURY KX LABEL SHOWCASE [LIVE] 360° immersive sound & light experience

We are excited to announce the third event of the:

F U L L C Y C L E
IMMERSIVE LIVE CONCERT SERIES at ADE

MERCURY KX LABEL SHOWCASE

JESSIE MARCELLA · LARA SOMOGYI · LUXE

360° IMMERSIVE SOUND & LIGHT EXPERIENCE
Friday 24 October 2025
17:00 – 21:00

Mercury KX, the home of Ólafur Arnalds, Brazilian DJ ANNA and many pioneering artists will hold its first ever public facing event at ADE 2025 with an all-female label showcase in partnership with Full Cycle, the immersive brand created by The Other Side. Taking place on Friday 24 October, the event runs from 17:00 to 21:00 and places audiences inside one of the most advanced 360° sound systems in the world.

Powered by L-Acoustics’ L-ISA technology, Full Cycle transforms live music into a fully three-dimensional experience. Instead of sound fixed to a stage, music moves around, above and through the audience, delivering a visceral sense of immersion that redefines the concert format.

|The line-up brings together some of the most uncompromising artists in contemporary and electronic music: (a-z) Jessie Marcella, Lara Somogyi and LUXE. Together they represent Mercury KX’s commitment to boundary-breaking artistry and Full Cycle’s mission to push live performance into bold new territory.

Hosted at The Other Side, Amsterdam’s purpose-built immersive venue equipped with a 14.1.5 L-Acoustics spatial system, the showcase forms part of the Full Cycle: Immersive Sound Concerts series — a programme dedicated to exploring how technology can transform the way audiences connect with music.

Tickets are available tomorow via our website and the Amsterdam Dance Event website.

You may also like the following events from THE OTHER SIDE:

• Next Wednesday, 22nd October, 05:30 pm, FULL CYCLE: Voices From The Lake [LIVE] 360° immersive sound album premiere in Amsterdam
• Next Thursday, 23rd October, 05:30 pm, FULL CYCLE: Halina Rice [LIVE] 360° immersive sound, visual & light concert in Amsterdam

Also check out other Music events in Amsterdam, Entertainment events in Amsterdam, Concerts in Amsterdam.