Amsterdam Tech SDR Managers Roundtable: Navigating Difficult Conversations

SDR & BDR Manager Roundtable: Navigating Difficult Conversations

Are you managing an SDR/BDR team in tech? Then you know the hardest part of the job isn’t just hitting target — it’s the conversations.

• Giving critical feedback to underperforming reps without crushing motivation.
• Pushing back to sales leadership or AE managers when expectations aren’t realistic.
• Holding reps accountable for coaching so improvements actually stick.

These are the conversations that make or break your impact as a leader.

That’s why we’re bringing together a small group of SDR & BDR managers from leading tech companies in Amsterdam for a moderated peer discussion on navigating difficult conversations. You’ll share experiences, swap approaches, and walk away with practical ideas you can use with your team the next day.

The session will include:

• Guided group and pair discussions
• Practical activities to spark reflection
• Networking with other SDR & BDR managers facing the same challenges

Why join?

Great managers aren’t defined by dashboards, but by the conversations that motivate and develop their team. Strong communication and leadership skills set top managers apart and accelerate their reps' career progression as well as their own. What better way to learn than from peers who are in the trenches with the same challenges you face?

The roundtable will be co-led by:

• Kyle Campbell, formerly in sales at Zoom with 7 years in tech sales, public speaking, leadership, TEDx, and Toastmasters experience. Kyle now helps B2B SaaS SDR teams turn communication into their competitive advantage. Connect with me on LinkedIn.
• Julia Schippers, a sales transformation consultant, leadership coach and sales enablement leader. She has 14+ years experience in turning strategy into practical coaching systems that develop managers and drive sustainable growth. Connect with me on LinkedIn.