The Guide: Create a Shops that Shine through Visual Merchandising

Registration and networking: 9.00-9.30am

Workshop: 9.30am–11.30pm

Want to turn shoppers into buyers and increase your average sale value? The secret lies in creating visually exciting displays that capture attention and inspire purchases. This workshop will show you how to use visual merchandising to make your business stand out—from the outside in—and transform your store into one of the Shops that Shine.

Discover four international display techniques and learn simple, practical methods you and your staff can apply straight away in your store to elevate the look and drive sales.

Are you a retail store owner or manager looking for fresh ideas and ways to engage customers for longer?

Join us for this dynamic session where you’ll learn how to design compelling shopfronts and store layouts that drive impulse buying and elevate your brand.

In this interactive workshop, you will:

• Understand the purpose and benefits of “The Guide”—a framework for creating impactful displays that boost sales.
• Learn how visual merchandising transforms shoppers into buyers, teaching them how to combine basic and accessory items for greater value.
• Explore exterior shopfront presentation tips, including signage, colour dynamics, awnings, banners, landscaping, and creating a strong “Welcome Statement.”
• Master window display techniques, from eye-catching formations to seasonal and themed strategies.
• Discover store layout dynamics, including sensory integration, wayfinding, and strategies to maximise floor space efficiency.
• Get inspired by real examples and a Brisbane-based case study, plus diagrams and photos showcasing best practices.
• Participate in a group exercise to apply what you’ve learned.

You’ll leave with practical tools, checklists, and creative ideas to make your business visually irresistible—and join the ranks of Shops that Shine.

This workshop is perfect for:

• Retailers looking to boost sales through better displays
• Small business owners wanting to create a strong brand presence
• Anyone eager to learn proven visual merchandising techniques.

Brisbane City Council funds free business workshops delivered by expert providers because we’re committed to helping Brisbane businesses grow and succeed. Registrants must work in a business located in the Brisbane local government area. Unsure your local Council? Find out on the Queensland Electoral Committee website.

This workshop is delivered by Boom Retail. Look out for further events in the business series.

Debra Young-Leuzzi is a senior retail consultant and founder of Boom Retail, established in Sydney in 2003 and now based in Brisbane. With over 21 years of experience, she has delivered more than 4,500 strategy workshops and reviewed 257 properties, including 25% of Australian shopping centres. Debra’s expertise spans strategic growth, sales, marketing, and visual merchandising, helping retail businesses and property owners achieve measurable results. She co-founded Retail Manager Software, earning international recognition with the prestigious Maxi Award from the International Shopping Centre Council. A seasoned speaker, Debra has presented at conferences across Asia, the Pacific, and the USA, sharing proven strategies that transform retail performance. Her work continues to influence the industry through innovative solutions and practical frameworks for success.

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