Strategy Workshop with Signal Theory

Putting the Arrows to Work: A Strategy Workshop with Signal Theory

Now that you’ve explored the power of joy, comfort, and meaning in brand experiences, it’s time to put those insights into action. In this interactive workshop led by the team at Signal Theory, you’ll roll up your sleeves and apply the “Three-Arrow Quiver” framework to real-world brand challenges. Through guided exercises and collaborative discussions, you’ll learn how to translate behavioral science into strategic thinking that resonates.

Didn’t attend the first seminar? No worries—this session is designed to stand on its own. Whether you're refining an existing campaign or building something new, this session will equip you with practical tools to create more human, more impactful marketing.

John January, Co-CEO, Signal Theory

John helped Signal Theory establish its national reputation for creative excellence. A sought-after speaker and industry thought leader, John helps Signal Theory clients see not just what’s coming down the road but also what’s around the next corner. As the “Yang” of Signal Theory, John leads the charge to reach higher, push boundaries and discover what’s next.

His brand resume includes Procter & Gamble, Michelin, Bose, The Sci-Fi Channel, John Deere, The Smithsonian Institution, Sonic Drive-Ins, Cargill, Lowe’s Home Improvement, The Kansas City Chiefs, AMC Theatres, Borden Cheese, Blue Bunny Ice Cream and Pizza Hut among others. John’s creative work has been featured in Communication Arts, Creativity, Archive, Print, U.S. Ad Review, the national Addy’s and AIGA.

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