The 2nd Annual Founders’ Day Cruise-In is back! Join us from 4-8 PM ET on Thursday, August 21st, for another evening of comradery with fellow automotive enthusiasts. Please be aware that this is a participant event and parking for spectators will be extremely limited. Parking for participants will come on a first-come, first serve basis. We will not allow vehicles to start parking until 3pm ET. If you arrive earlier, you will be turned away. THIS IS NOT A CAR SHOW.
The event will feature the baddest rides in Southwest Michigan. Eligible cars include hot rods, customs, classics, and modified Jeeps and trucks.
We will have food trucks on-site to satisfy your culinary cravings, Ben's Pretzels and The Cruisin' Cow, a DJ playing your favorite tunes, and extended hours for our Showroom, which will be open until 7 PM.
To help us best accommodate our participants, we would like to encourage individuals to pre-register your vehicle by filling out our short registration form provided in the ticket link or clicking the link here
https://bit.ly/founders-day_rsvp25
What is Founders’ Day?
Founders’ Day is a callback to the founders of Lane Automotive, George and Janet Lane. Well before George started Lane Automotive in 1964, George had a passion for hot rods and drag racing and loved connecting with others who had similar passions. In 2024, Lane Automotive started the Founders’ Day Cruise-In to celebrate this love of hot rods and performance cars, and bring like-minded people together in memory of George and Janet.
Also check out other Food & Drink events in Watervliet.
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