Founders' Day Cruise-In

The 2nd Annual Founders’ Day Cruise-In is back! Join us from 4-8 PM ET on Thursday, August 21st, for another evening of comradery with fellow automotive enthusiasts. The event will feature the baddest rides in Southwest Michigan. Eligible cars include hot rods, customs, classics, and modified Jeeps and trucks.

We will have food trucks on-site to satisfy your culinary cravings, a DJ playing your favorite tunes, and extended hours for our Showroom, which will be open until 7 PM.

Please be aware that this is a participant event and parking for spectators will be extremely limited. To help us best accommodate our participants, we would like to encourage individuals to pre-register your vehicle by filling out our short registration form provided in the ticket link or clicking the link here https://bit.ly/founders-day_rsvp25



What is Founders’ Day?

Founders’ Day is a callback to the founders of Lane Automotive, George and Janet Lane. Well before George started Lane Automotive in 1964, George had a passion for hot rods and drag racing and loved connecting with others who had similar passions. In 2024, Lane Automotive started the Founders’ Day Cruise-In to celebrate this love of hot rods and performance cars, and bring like-minded people together in memory of George and Janet.

Also check out other Food & Drink events in Watervliet.