The heart of downtown Victoria will come alive with the sights, sounds, and scents of spring during Victoria in Bloom, a one-day celebration happening Saturday, May 3, 2025, from 10:00 a.m. to 5:00 p.m.
This free community event invites locals and visitors alike to enjoy a full day of shopping, dining, live music, and festive spring-themed activities, all in support of small businesses and local makers. Presented as part of the Discover Victoria campaign, Victoria in Bloom is co-supported by the City of Victoria, Victoria Living Magazine, and the Victoria Business Association, and is designed to showcase the charm, creativity, and community spirit of downtown Victoria.
Shop Local and Discover Hidden Gems —
Our downtown boutiques and businesses are rolling out exclusive spring promotions and one-of-a-kind experiences just for the day. Whether you're updating your wardrobe, refreshing your home, or looking for something unique, you’ll find plenty to explore.
•Jes Naturals – Enjoy 20% off storewide, plus free samples throughout the day.
•The Wellness Studio – Create your very own spring floral bouquet to take home (while supplies last).
•Divine Containers – Discover their spring-themed container gardens, and strike a pose in front of their stunning live floral wall.
•Minne Organix – Offering a 20% storewide discount and cozying things up with a bonfire out front. Inside, you’ll find free samples and a warm welcome.
•Karma Stacks – Discover the shop where each bracelet is thoughtfully crafted with high-quality stones and materials that promote compassion, peace, healing, protection, happiness, and unconditional love.
•White Birch House – Shop for exquisite home decor to get your home ready for spring.
•Blendid – Learn more about the newest boutique in Victoria, blending fashion-forward finds with a selection of services including personal styling, professional coaching, and branding support.
•Antiques Worthwhile – Explore their collection of carefully curated vintage and antique pieces.
•Seek Eye Care – The storefront with the best eye care and eyewear will be moving to their new location in May but they'll have fun free giveaways available for community members.
Sip and Savor —
Enjoy the flavors of spring as you wander through downtown. Local restaurants and pop-ups are offering seasonal sips, sweet treats, and savory bites to keep you refreshed and fueled for the spring-time fun.
•The Victoria Burrow – Serving up Mint Julep specials all day long, and hosting an All Ages Derby Fashion Contest at 3:00 p.m.
•The Noble Lion – Visit their outdoor alleyway bubbly bar for beverages available for purchase.
•Nautical Bowls – Enjoy $5 off any Cruiser or Yacht bowl—fresh, healthy, and delicious.
•American Family Insurance – Kevin Robertson Agency, LLC – Swing by their lemonade stand for a free cool drink (while supplies last).
•HomeTown Bank – Stop in to grab a free tasty treat (while supplies last) and enjoy some warm hospitality (unlimited supply).
•The Social Ice Cream Parlor – Victoria's local ice cream parlor will be open for the season with cool treats available for purchase.
Spring Fun —
Victoria in Bloom is fun for everyone, including your four-legged friends. Activities are spread throughout downtown and Bayfront Park, with something new around every corner.
•The Dog Nanny – Hosting a Derby Dog Party! Dress your pup in their best derby attire while you explore downtown.
•JW Real Estate Group – Visit their antique tractor decorated with fresh blooms courtesy of Victoria Rose Floral—a must for spring photo ops.
•Grant Modern – Explore the fine art exhibit on the lower level of the Notermann Building.
•Victoria Garden Club – Stop by to chat about spring planting and get inspired for your own garden.
•Victoria Flats – Drop in for a spring-themed activity (while supplies last).
Featured Activities You Won’t Want to Miss —
Enjoy the outdoors by strolling through downtown and through the park while discovering fun activities hosted throughout the day.
•Yoga by the Lake – Bring your mat and enjoy a free session in Bayfront Park by the lake from 1:00 to 2:00 p.m.
•Floral Photo Op – Pose in front of the live wall backdrop created by Divine Containers and share your snapshot using #VictoriaInBloomMN.
•Library Celebration – Join the Victoria Library’s 10th Anniversary at 10:00 a.m., followed by a free live performance by the Roe Family Singers at 10:30 a.m. at the bandstand.
Make a Weekend of It —
The spring celebration continues on Sunday, May 4, 2025, as the Victoria Lions Club hosts a Food Truck Festival at Lions Park with food trucks, live music, a bounce house, llamas, and family-friendly fun.
Victoria in Bloom Event Details —
Date: Saturday, May 3, 2025
Time: 10:00 a.m. – 5:00 p.m.
Location: Downtown Victoria, Minnesota
Admission: Free
Social Hashtag: #VictoriaInBloomMN
Come celebrate the season, support your favorite local businesses, and enjoy a full day of spring cheer in downtown Victoria!
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