Masterclass- Building From Scratch, The Herzl Model

Building From Scrath, The Hertzl Model

An intimate Discussion Masterclass

Audience: Founders, Startup Leaders, Early-Stage Builders

In this interactive discussion David will take us through Herzl’s steps in advancing his idea, illustrated by items in his collection. David will then share details of his Herzl Project in which he tries to channel Herzl’s creativity in keeping Herzl’s dream alive.

In this Masterclass , we will also discuss perspectives on Zionism which some might say is currently a misunderstood and damages brand, and consider how going back to the beginning, to Herzl, might be relevant and important.

Theodor Herzl was the founder of the Zionist movement and the visionary of the State of Israel. He was a master marketer who understood the importance of branding and marketing before this was an organized discipline.

In the last eight years of his life he dedicated himself fully to a start up: a future Jewish State.

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