Laura Huang on "You Already Know: The Science of Mastering Your Intuition"

Following the conversation, we invite you to join us for a meet-and-greet with the author, book signing and light refreshments.

You Already Know: The Science of Mastering Your Intuition (July 29, 2025, Penguin Publishing Group)

Laura Huang, Distinguished Professor of Management and Organizational Development, Northeastern University

Kristen Duke, Assistant Professor of Marketing, Rotman School of Management; Research Fellow, Behavioural Economics in Action (BEAR)

From celebrated business school professor and author of Edge, a research-backed framework for honing and harnessing your intuition to make the right decisions and attain greater levels of achievement.

What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role.

We all have intuition, our brain's intelligent synthesis of external data and the entirety of our personal experiences. As such, it draws from what we already know and what we didn’t even realize we knew. This culminates in a gut feel that manifests as a eureka moment, a Spidey sense, or a jolt that changes how we see things and compels us to act. Most people experience these flashes of clarity passively, as random occurrences that come out of the blue.

In You Already Know, Laura Huang scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. Along the way, she provides valuable exercises to help you recognize, understand, and strengthen your intuition. Purposeful practice enables you to:

• take it from passive and accidental to active and intentional

• develop it to deliver increasingly reliable signals

• heighten your own sensitivity to the signals it sends

Drawing on Huang’s pioneering research on individual judgments and decision-making, organizational psychology, and behavioral economics, as well as hundreds of interviews, You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource to make better decisions, take swift action, and accomplish your most ambitious goals.

As the external world gets ever noisier, often, the smartest thing you can do is turn your focus inward and trust your gut to guide you in the right direction.

Laura Huang is Distinguished Professor of Management and Organizational Development at Northeastern University, and has held faculty positions at Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences, and was named one of the world’s best 40 business school professors by Poets & Quants. In 2021 she was included on the Global Thinkers50 Radar list as one of the top thinkers with the potential to change the world of theory and practice. Her speaking and consulting clients include Google, Microsoft, McKinsey, Lululemon, Sanofi, Pandora, and Asana. She is the author of Edge: Turning Adversity into Advantage.

Kristen Duke is an Assistant Professor of Marketing and a Research Fellow in the Behavioural Economics in Action at Rotman (BEAR) center. Her research investigates how consumers make decisions and experience the outcomes of those decisions—particularly when they involve risk, uncertainty, or complex emotions. Her work explores the impact of choice structures and framing of information on choice and welfare. She has a secondary interest in the psychology of technology. Her research has been published in several journals, including Journal of Consumer Research, Marketing Science, Journal of Experimental Psychology: General, Nature Medicine, and Organizational Behavior and Human Decision Processes, and has been featured in popular press outlets including Harvard Business Review, Late Night with Seth Meyers, The Wall Street Journal, The New York Times, NPR, and Time Magazine.

This event is available to attend in-person or virtually via livestream.

Rotman Events is committed to accessibility for all people. If you have any access needs or if there are any ways we can support your full participation in this session, please email ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ== no later than 2 weeks in advance of the event and we will be glad to work with you to make the appropriate arrangements.

• The event will be hosted in Desautels Hall at the Rotman School of Management (105 Saint George Street, Toronto, ON M5S 3E6). Your registration fee includes a copy of the book, meet-and-greet with book signing by the author, as well as access to a video replay of the session for 30 days.

• Rotman Events will email registrants a link to the livestream. Your registration fee includes access to the livestream, video replay for 30 days, a copy of the book and shipping fees. The book will be shipped to registrants after the event. Please allow 3 - 4 weeks for delivery.

• Unable to attend the event due to scheduling conflicts? Not to worry. All registrants (in-person or livestream) can access the full recording on-demand for one month after the live event.

• Refunds will only be issued for cancellations received in writing NO LATER than 24 hours prior to the event. Please email ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ== for processing.

• In-person registrants who do not pick up their book at the event will have 5 business days to request postal delivery by emailing us at ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ==. All unclaimed books will be returned to the publisher after that time.

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