Dr. Lance Mortlock on Business Strategy in Times of Uncertainty

Following the conversation, we invite you to join us for a meet-and-greet with the author, book signing and light refreshments.

Outside In, Inside Out: Unleashing the Power of Business Strategy in Times of Market Uncertainty (ECW Press, February 25, 2025)

Dr. Lance Mortlock, EY Canada Managing Partner, Industrials & Energy

The business world continues to be fraught with immense risk, uncertainty, and complexity. Post-COVID, we’ve seen the impacts of the war in Ukraine, an increasingly bellicose China, supply chain disruptions worldwide, change caused by artificial intelligence, an ongoing banking crisis in the West, and now the war in the Middle East. Today’s business leaders must be exceptionally resilient, flexible, and agile, and never has it been more critical to create a robust strategic plan than it is today. Outside In, Inside Out: Unleashing the Power of Business Strategy in Times of Market Uncertainty comes at a critical time when organizations need help simplifying the why, what, and how of their strategy formulation and execution.

Using a novel yet simple framework consisting of both the “outside-in” factors (an external environment, including customer needs, competition, market dynamics, and trends) as well as the “inside-out” factors (the operating environment within an organization, such as enterprise risks, portfolio analysis, and business performance), the book will give leaders the tools to make critical strategic choices to propel forward an organization.

Outside In, Inside Out is an integrated, easy-to-digest how-to guide that will challenge assumptions and offer tips and tricks of what to do ― and, equally importantly, what not to do ― to ensure any business develops a competitive edge and achieves success in today’s complex world. It features various outside-in and inside-out public examples from the likes of Coca-Cola, Spotify, GM, Airbnb, Microsoft, Nike, Snapchat, Starbucks, IKEA, Intel, Samsung, and more; furthermore, the author takes readers on a journey inside the many organizations for which he has acted as an adviser and brings to the book a practitioner’s in-depth perspective, drawing on nearly three decades of strategic work with more than 80 companies in 11 countries.

Dr. Lance Mortlock is the Managing Partner, Industrials & Energy Canada at Ernst & Young (EY) and has provided management consulting services on 200 projects to more than 82 clients in 11 countries. Lance has worked with the C-suite at leading national and international oil and gas, power and utility, mining, manufacturing, aerospace, infrastructure, and government and public sector organizations.

Bringing a broad set of strategic skills and experiences, Lance helps clients solve some of their most complex strategic problems. Areas of support and experience include corporate and business unit strategy and planning, strategy execution, market opportunity assessment, merger and transaction integration and carve-outs ($60B in deals completed), cost management, transformation, innovation, business management systems, process improvement, enterprise risk management, organization performance, design & effectiveness, and change management.

Lance is a columnist and external advisory board member for CEOWORLD magazine, a writer for Chief Executive magazine, and the host of EY Canada’s Energy Drivers Podcast. He is IDEO certified and has served on the Board of the Canadian Energy and Climate Nexus.

Lance has an undergraduate degree with Hons from Exeter University, an MBA with distinction from Cardiff Business School, and a Doctorate from the University of Calgary, Haskayne School of Business.

This event is available to attend in-person only. Rotman Events is committed to accessibility for all people. If you have any access needs or if there are any ways we can support your full participation in this session, please email [ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ==] no later than 2 weeks in advance of the event and we will be glad to work with you to make the appropriate arrangements.

• The event will be hosted in Desautels Hall at the Rotman School of Management (105 St. George St., Toronto, ON M5S 3E6). Your registration fee includes a copy of the book, meet-and-greet with book signing by the author, light refreshments.

• Refunds will only be issued for cancellations received in writing NO LATER than 24 hours prior to the event. Please email ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ== for processing.

Questions: ZXZlbnRzIHwgcm90bWFuICEgdXRvcm9udG8gISBjYQ==

Also check out other Arts events in Toronto, Literary Art events in Toronto, Contests in Toronto.