Join the Marketing Communications Advisors for the launch of our "Iconic Brand Series" — an exciting new program that takes you behind the curtain of the Lehigh Valley’s most legendary brands and their standout marketing and communications strategies.
We're thrilled to kick off the series with a colorful case study from Crayola and their buzzworthy limited edition colors campaign — a nostalgic, high-energy initiative that brought back fan-favorite shades through bold events, creative social media, strategic PR, and more.
Featured Speakers:
Mimi Dixon – Sr. Director, Brand Activation & Content
Connie Walker – Manager, PR & Marketing Activation
Matt Liotti – Brand Content Manager
Erika Merklinger – PR & Marketing Communications Manager
Bonus Experience: The first 20 people to arrive will receive an exclusive behind-the-scenes tour of Crayola’s manufacturing plant — a rare and fascinating opportunity you won’t want to miss.
Spots are limited — secure yours now!
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