Treasure Cove presented by Michelob Ultra | Gasparilla Pirate Fest 2026

Get ready to unleash your inner pirate and join Michelob Ultra for the ultimate Gasparilla 2026 celebration!

This year, Treasure Cove sets sail bigger and better than ever — right at our prime location on the corner of Howard & Bayshore — giving you the best views, beats, and vibes of the entire parade route.

📅 Date: Saturday, January 31, 2026
🕛 Time: 12:00 PM – 6:00 PM
📍 Location: Corner of Howard & Bayshore Blvd
🎟️ Admission: FREE (Ticket Required – Details Below)

🎧 Live performances from Tampa’s hottest DJs
🍻 Enjoy brands like Michelob Ultra, Nutrl Vodka Seltzer and more
🎥 500 feet of uninterrupted parade views
🌴 Hangout areas, drinks available for purchase, and plenty of pirate fun

This is a 21+ event. No pets, outside food or drinks, coolers, backpacks, large bags, or chairs permitted.

This free ticketed event can only be accessed with a special Michelob Ultra Coozie — your official ticket to enter the cove!
You can win your way in through Michelob Ultra sampling events across Tampa Bay or social media giveaways on Instagram @pepindist.
All social media winners will check in via Will Call at the event entrance.

Follow @pepindist and visit www.treasurecovetampa.com for updates, ticket drops, and exclusive previews leading up to parade day!

🎬 Check out our 2025 recap video to see what’s in store — and we’ll see you on the Cove!

Also check out other Festivals in Tampa, Parties in Tampa.