BIPC Essentials: Market Research, Intellectual Property & Networking

Are you running a business in Sunderland, or planning to start one? Would you like to find out how to access free, high quality market intelligence and intellectual property expertise in your area?

Key to any successful business is a solid foundation of knowledge. At BIPC North East, we’re passionate about making this knowledge accessible for all local businesses — helping your plans take root, grow, and thrive.

At this event, attendees will learn about the concept of market intelligence, its uses, and how to find good-quality secondary data. Discover answers to the following questions:

• How much money do people in your area spend on goods and services?
• What are the highest-grossing products in your industry?
• What values and interests are guiding your target demographic?
• And more!

Plus, our Library Enterprise and Outreach Officer John Cunningham will introduce the concept of IP. Discover how to protect your intellectual property and unlock the value it can bring to your business, no matter what age, stage or sector. Understand the four key types of IP: trade marks, patents, registered designs, and copyright.

Plus - enjoy the opportunity to network with other local businesses.

We look forward to seeing you there!

This event is funded through the UK Shared Prosperity Fund.