2025 Fiesta Parade

Celebrate tradition and community at the 72nd Annual Fiesta Parade on Saturday, September 20! The parade kicks off at 1:00 p.m. in Rock Falls and makes its way into Sterling via 1st Avenue. Hosted by the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce, this annual event brings vibrant energy, music, and culture to our streets.

🎉 Stay for the Fiesta Celebration!
After the parade, head over to the Sterling Marketplace from 3:00 - 6:00 p.m. for an afternoon of live entertainment, delicious food trucks, free kids' activities, and more fun for the whole family.

You may also like the following events from Sauk Valley Area Chamber of Commerce:

• Next month, 24th September, 11:30 am, SVACC Professional Women’s Network Committee Hosts “Words at Work,” with Dr. Jon Mandrell in Nelson
• This October, 15th October, 11:30 am, Workplace Wellbeing Lunch & Learn Hosted by Sauk Valley Under 40 in Dixon

Also check out other Kids events & activities in Sterling, Food & Drink events in Sterling.