The Wine Tourism Conference

South African Wine Tourism Conference Returns for its 9th Edition at Lanzerac Wine Estate Stellenbosch South Africa – The highly anticipated South African Wine Tourism Conference will return for its 9th edition on 8 May 2025 at the iconic Lanzerac Wine Estate in Stellenbosch. This year’s theme “Delivering Experiences that Inspire” sets the tone for a powerful gathering of industry leaders innovators and stakeholders in the wine tourism sector.

Bringing together voices from across the value chain the conference will explore how meaningful inspiring experiences can drive collaboration innovation efficiency and growth within wine tourism — one of South Africa’s most vibrant and dynamic sectors.

Key themes and topics for 2025 include:

• The cultural heritage and storytelling behind South African wine
• Eco-tourism and sustainability as competitive marketing tools
• Social responsibility and community development through tourism
• Showcasing innovative experiences from South Africa and abroad
• The future of wine tourism: trends and emerging technologies
• Navigating tariffs taxes and strategies to optimize wine exports
• Understanding and catering to diverse domestic and international visitor profiles
• Leveraging technology for Direct-to-Consumer (DtC) sales and CRM
• Enhancing operational efficiency in wine tourism businesses
• Rebranding South African wine beyond the “cheap and cheerful” stereotype

Engagement Beyond the Stage

Attendees can look forward to a robust panel discussion on:

“How Inspiring Experiences Can Boost Revenue Diversification in Wine Tourism.”

This interactive session invites audience participation encouraging shared dialogue on opportunities and challenges in the sector.

Additionally fireside chats and breakaway sessions will offer more intimate spaces for delegates to pose specific questions to speakers and panelists — creating valuable networking and problem-solving opportunities.

Join the Conversation

Whether you’re a wine producer tourism operator marketer or policy maker the Wine Tourism Conference 2025 is your chance to gain insights spark new collaborations and help shape the future of South African wine tourism.

For more information visit https://winetourism.co.za/ or bWFya2V0aW5nIHwgd2luZXRvdXJpc20gISBjbyAhIHph

Also check out other Business events in Stellenbosch, Conferences in Stellenbosch.