Hands-On Workshop
The all-day event is headlined by Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media Studios in Chicago, and host of the Content Jam marketing conference. With over two decades of digital marketing expertise, Andy is known nationwide as a thought leader in the AI marketing space. Detailed, step-by-step walk throughs for marketing and communications, based on hundreds of hours of research, experimentation and iteration. With the prompts. All of 'em!
Full Funnel Exploration
AI framework for lead generation, from the top to the bottom; and for content marketing, from creation to promotion to measurement.
Branding Strategies
Learn how AI can make you better at the basics so you can go farther into the tactics you love most about communications and marketing.
Optional Healthcare Track
As AI is shaking up healthcare marketing, you don’t have to choose between innovation and authenticity. Healthcare marketing expert Brianna MIller will guide you step by step through applying AI tools in a way that enhances your marketing without compromising creativity, trust or compliance. Tackle real-world challenges including privacy issues, personalizing campaigns, overcoming resistance to change and measuring success, all while staying true to your brand’s unique voice.
For more on our presenters and to get registered:
https://www.midilcommunications.org/ai
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