The Future of Marketing: AI Tools and Techniques

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Doris Chen

+65 8518 5863

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Learn to apply platforms like Purplexity, Chatsonic, and JasperAI to select channels and automate campaigns.

Develop tailored marketing strategies for different platforms, supported by AI-generated content and data insights.

Gain practical skills in analysing campaign performance and refining content to strengthen brand presence and results.

Learning Unit 1: Understanding and Selecting AI-Enhanced Marketing Channels

• Analyse the landscape of AI-powered marketing channels and platforms.
• Design a strategic approach to channel selection using AI.

Learning Unit 2: Developing and Implementing AI-Enhanced Channel-Specific Marketing Plans

• Develop a comprehensive AI-driven marketing plan for specific channels.
• Implement AI-powered marketing activities across multiple platforms.
• Curate and optimise AI-generated content for brand reinforcement
• Evaluate and optimise the effectiveness of AI-driven marketing campaigns.

• Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 4.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 3.
• Learners without the prerequisite will be allowed to be accepted in the course if they possess a minimum of 1 year of relevant work experience.

Also check out other Workshops in Singapore.